Acquisition by Middleby Corporation Synesso's acquisition by Middleby Corporation opens up potential cross-selling opportunities with Middleby's existing customer base, leveraging their broader market reach and distribution channels.

Product Portfolio Expansion The launch of Synesso's S series of volumetric machines presents an opportunity to target customers looking for advanced and innovative espresso equipment solutions, enhancing sales through product diversification.

Partnership with CynCraft Synesso's collaboration with CynCraft has positioned them as a provider of highly flexible and technologically advanced espresso machines, offering a unique selling point that can attract customers seeking top-tier equipment.

Sustainability Focus Synesso's commitment to producing barista-friendly, dependable machines highlights a sustainability focus that can resonate with environmentally conscious customers, providing a selling point based on eco-friendly practices.

Competitive Market Positioning In a competitive landscape with companies like La Marzocco and Slayer Espresso, Synesso's emphasis on reliability and innovation distinguishes them, creating sales opportunities by catering to discerning customers seeking cutting-edge espresso technology.