Innovative Espresso Machines Synesso specializes in producing innovative espresso machines, such as the MVP technology machines with volumetric capability. Highlighting the benefits of less waste, simplified training, and easy transitions, Synesso's equipment can be positioned as a competitive solution for businesses looking to upgrade their espresso equipment.

Recent Acquisition Acquired by Middleby Corporation in 2019, Synesso has the backing of a larger foodservice equipment company. Leveraging this new ownership, sales representatives can emphasize the reliability and support that comes with being part of a corporation, potentially attracting customers looking for established brands in the market.

Volumetric Machine Series The launch of the S series of volumetric machines showcases Synesso's commitment to product innovation. Highlighting the features and benefits of this new series can create sales opportunities among customers seeking cutting-edge technology and improved espresso-making capabilities.

Strategic Partnerships Synesso's partnerships with industry players like CynCraft have contributed to the development of advanced espresso machines. Sales professionals can leverage these partnerships to build credibility and trust with potential customers who value collaboration and expertise in their equipment providers.

Competitive Landscape Positioning Synesso among similar companies with varying sizes and revenues, such as La Marzocco, Dalla Corte, and Wilbur Curtis, provides a comparative advantage for sales teams. Understanding the market landscape can help identify key selling points to differentiate Synesso's offerings and capture specific customer segments.