Acquisition Sales Synesso was acquired by Middleby Corporation in 2019, presenting an opportunity for cross-selling to Middleby's existing customer base and leveraging their distribution channels for increased market reach.

New Product Launches The recent launch of Synesso's S series of volumetric machines opens up sales opportunities for businesses looking for cutting-edge espresso equipment, providing a chance to target customers seeking the latest technology in the coffee industry.

Partnership Expansion Synesso's partnership with CynCraft has established a foundation for potential sales growth by tapping into CynCraft's network and leveraging their expertise to create joint offerings that can attract a broader customer base.

Competitor Analysis By comparing Synesso with similar companies like La Marzocco, Dalla Corte, and Slayer Espresso, sales teams can strategize on positioning, pricing, and unique selling propositions to target customers who may be considering options from these competitors.

Market Penetration Strategy Given Synesso's focus on innovation, reliability, and community, sales professionals can tailor their approach to highlight these core values to attract customers looking for sustainable and community-oriented espresso equipment, potentially increasing market share and loyalty.