Subscription Service Launch Takealot.com recently launched TakealotMORE, a subscription service that provides exclusive benefits to enhance the customer shopping experience. This presents an opportunity for targeted marketing campaigns to acquire and retain subscribers.

Expansion to Johannesburg With the expansion of its on-demand service to Johannesburg, Takealot.com is now offering a curated range of products delivered within 60 minutes. This presents a growth opportunity to target the Johannesburg market with localized promotions and advertising strategies.

Business Accelerator Program Takealot.com launched a business accelerator program aimed at supporting black-owned businesses trading on their marketplace. This initiative creates an opportunity for partnership collaborations with the supported businesses and tailored sales approaches to expand product offerings.

Upskilling Small Businesses Through a partnership with the Department of Trade, Industry and Competition (DTIC), Takealot.com conducted workshops to upskill small businesses in e-commerce and entrepreneurship skills. This provides a potential avenue for consulting services or collaborative ventures to tap into emerging businesses with enhanced capabilities.

Exclusive Product Releases Takealot.com launched exclusive product releases like 50 PlayStation 5s at discounted prices. Leveraging such events for limited-time offers or partnerships with manufacturers can drive customer engagement and boost sales through targeted promotions.