Employer of Choice Target Tanya Boyd & Associates clients with bundled employee benefits consulting, emphasizing helping small businesses become employers of choice to attract and retain talent. Offer expanded benefits and education services to deepen client relationships and increase renewals.

Healthcare Navigation Position as a go‑to advisor for individuals navigating complex health plan options, including subsidized plans, Medicare, and specialized programs. Cross-sell to small business clients seeking robust benefits portfolios for their employees.

Tech Driven Leverage the current tech stack (Calendly, WordPress, Google Cloud, email marketing) to streamline outreach, scheduling, and client onboarding. Propose value-added digital benefits platforms or automation to improve client experience and scalability.

Financial Range With revenue in the mid‑range and a lean team, there is room to upsell advisory services, compliance updates, and benefits optimization packages to existing clients while exploring scalable pricing for smaller firms.

Growth Partnerships Identify collaboration opportunities with larger HR consulting or executive search firms in the same space to co‑provide benefits consulting, creating referral pipelines and shared service offerings to expand market reach.