Expanding Physical Presence Tascani operates a network of 15 owned stores and 10 franchise outlets within Argentina and internationally, providing multiple touchpoints for brand engagement and sales growth opportunities through retail development and franchise partnerships.
E-Commerce Growth With its own online store, Tascani is positioned to capitalize on digital sales channels, which can be further expanded with enhanced marketing, personalized shopping experiences, and integration of new e-commerce technologies.
Targeted Demographic Focused on young, urban men with a casual and versatile style, Tascani’s target audience presents opportunities for targeted marketing campaigns, collaborations, and product line extensions tailored to this dynamic segment.
Tech Stack Leverage Utilizing platforms like VTEX, Connectif, and WhatsApp Business indicates a strong foundation in e-commerce and customer engagement tools, enabling scalable digital marketing, personalized offers, and improved customer service.
Market Positioning As a leading local brand with international distribution and a clear streetwear identity, Tascani can explore strategic partnerships with global brands, expand product lines, and enhance brand visibility in competitive markets to drive sales growth.