Omnichannel Growth Tascani operates a multi-channel model with 15 own stores, 10 franchises and 100 multimarcas alongside an eShop, providing a solid base for rapid omnichannel selling. There is a strong opportunity to accelerate sales by unifying wholesale and direct-to-consumer experiences through VTEX and Connectif, complemented by targeted campaigns via Google tools and WhatsApp Business to boost cross‑channel orders and loyalty.

Wholesale Growth With an established wholesale footprint across multimarcas, there is room to formalize and scale this channel through a centralized digital catalog, retailer portal and marketing automation to drive partner sales and shorten sales cycles, leveraging the existing tech stack for B2B efficiency.

International Expansion Tascani already distributes domestically and internationally, signaling an opportunity to optimize export operations, localize the eShop experience for key regions, and partner with regional distributors or exclusive collabs to grow cross‑border revenue using VTEX’s multi‑country capabilities.

Marketing Tech The tech stack enables data‑driven selling: VTEX for commerce, Connectif for automation, DoubleClick Floodlight and Google Search Console for measurement, and WhatsApp Business for direct outreach. This supports precise retargeting, customer segmentation and personalized offers to lift online and in‑store conversions.

Brand & Capsules Tascani’s streetwear positioning offers opportunities for limited‑edition capsule drops, private‑label collaborations with franchise partners or multimarcas, and exclusive online releases to boost engagement, command premium pricing and drive traffic to physical stores and eShop.