Integrated Lighting Target TAZZ Lighting as a full-service lighting partner for both residential and commercial projects, emphasizing their design, specification, and project management capabilities to upsell higher-value, spec-compliant solutions.

Automation Opportunity Leverage their Advanced Automation service to offer scalable smart lighting and control system integrations for mid to large commercial spaces, highlighting energy efficiency, tenant comfort, and easier facility management.

Shade & Light Cross-sell Tazz Shades window treatments to clients purchasing lighting projects, presenting bundled aesthetic and functional solutions for window areas to maximize ambiance and energy performance.

Mid-Market Growth Position the company as a design-led, mid-market lighting provider with a proven track record and $10M-$25M revenue, targeting contractors and architectural firms seeking reliable delivery and on-time installation.

Digital Presence Engage with their tech stack and online channels (Wix, WordPress, eCommerce, AWS) to drive digital procurement and lead generation, offering optimized digital experiences and online project showcases to attract new clients.