Masters Week Advantage Leverage Augusta Masters Week traffic and local tourism to upsell business lunch and dinner events, corporate hospitality, and group bookings at TBonz Augusta, positioning as a bucket-list steakhouse for visitors.

Regional Expansion Footprint Target Southeast event planners and hospitality partners aware of the TBonz-Liberty footprint in Georgia and the Carolinas to cross-sell catering, private dining, and franchise-style partnerships to expand reach.

Signature Experience</ Highlight James Brown memorabilia and the iconic booth to differentiate in a competitive steakhouse segment, creating themed event packages, branded experiences, and loyalty programs for repeat guests and corporate entertainments.

Mid Market Potential With 51-200 employees and $10M–$25M revenue, pursue mid-market catering, office lunch programs, and local business collaborations to capture steady recurring revenue from nearby corporations and event venues.

Digital Engagement Capitalize on existing tech stack (Cloudflare, Google Analytics, web optimizations) to run targeted local ads, menu promotions, and online reservations for high-demand weekends, Masters Week, and holiday seasons to boost average order value.