Data Licensing TMR already publishes the Fan Cost Index and the Sports Sponsor FactBook with archives, creating a data foundation that can be licensed to teams, leagues, sponsors, agencies, and media partners. Opportunities include API access, custom benchmarking reports, and extended data licensing across international markets as needed.

Targeted Buyers Their client base spans college and professional sports properties, sponsor companies, marketing agencies and media partners, offering a high value target for sponsorship analytics and ROI reports. A focused outreach program to agencies and brands, plus co branded analytics offerings, could accelerate sales with low friction pilots.

Global Expansion Recent activity includes MLB and NFL Fan Cost Index launches and a rights tender in Austria, showing capability across leagues and geographies. There is an opportunity to extend fan cost indexes and sponsorship data licensing to additional international markets and leagues, appealing to sponsors seeking global benchmarks.

Platform Growth TMR is rebuilding its site and data platform and uses tools like Yoast SEO and Google Tag Manager, presenting a polished starting point for partnerships that include data integration, dashboards, and reseller relationships. Offer services to enhance their digital ecosystem with analytics, API access, and white label data delivery.

Revenue Collaboration With a credible niche focus on fan engagement and a modest to mid range revenue, TMR is well positioned for co branded research projects, sponsored white papers, and advisory services that demonstrate ROI for sponsors and property partners.