Financial Wellness Partnership Tech Credit Union's partnership with GreenPath, Inc. to provide financial wellness services presents an opportunity for cross-selling financial products and solutions to members seeking assistance in managing their finances effectively.

Nationwide Access Advantage Being part of the CO-OP Shared Branch network and multiple ATM networks, Tech Credit Union's members have access to a vast network of fee-free branches and ATMs nationwide, enabling the potential to attract new customers by highlighting this convenience.

Tech-Oriented Banking Solutions Utilizing a tech stack that includes Google Analytics, React, and Java among others, Tech Credit Union can leverage its advanced technological capabilities as a selling point to attract tech-savvy customers looking for innovative banking solutions.

Competitive Rate Offerings As a member-owned institution, Tech Credit Union can emphasize its ability to offer lower loan rates and higher deposit yields compared to traditional banks, positioning itself as an attractive choice for individuals and businesses seeking favorable financial terms.

Mid-Sized Market Focus With a revenue range of $10M - $50M and a moderate employee size, Tech Credit Union can target its sales efforts towards individuals, families, and small to medium-sized businesses that may prefer personalized services and a community-oriented approach offered by a regional credit union.