Managed Services Opportunity to upsell comprehensive managed IT services including voice, data, and connectivity to SMB clients seeking predictable costs and reduced obsolescence.

MDR Expansion Leverage recent launch of New Era Technology Managed Detection & Response to cross-sell security services, SOC capabilities, and threat remediation to Michigan and nationwide SME clients.

SDWAN Partnerships Highlight existing InSpeed Networks collaboration to position integrated unified connectivity, performance, security, and real-time visibility as a premium offering for growing networks and multi-site clients.

Lifecycle Costing Emphasize total cost of ownership and obsolescence reduction to mid-market buyers aiming to lower ongoing telecom and IT expenses while improving profitability and competitiveness.

Strategic Growth Target mid-sized organizations likely to consolidate vendors for voice, data, and security; offer bundled solutions with flexible pricing to win larger contracts and steadily expand footprint in Michigan and beyond.