Ecommerce Optimization Leveraging Squarespace Commerce suggests an accessible online storefront with room to accelerate sales through SEO improvements, dynamic product recommendations, email marketing, and potential entry into wholesale/B2B channels to grow beyond current revenue.

Wholesale Expansion Small team size indicates a capacity constraint; implement a wholesale program and dedicated B2B portal to attract art schools, studios, and craft retailers, enabling bulk pricing and streamlined ordering while keeping day-to-day operations manageable.

Niche Lighting Value Niche focus on lighting for arts and crafts offers differentiation from general retailers; emphasize color accuracy, adjustable task lighting, and display lighting tailored to studios, galleries, and craft enthusiasts to command premium pricing.

Cross-Sell Bundles Cross selling with art supplies and accessories can raise average order value; create curated bundles that pair lighting with compatible art materials, stands, or storage solutions, plus seasonal campaigns.

Channel Partnerships Pursue partnerships and channel expansion through local studios, art schools, galleries, and design consultants; explore listing on niche marketplaces or wholesale distributors to broaden reach and win new customers.