Corporate Plan Growth TelstraSuper actively invites employers to join its corporate plan and offers employer paid premiums as an added benefit, alongside sustainable investing options and tailored financial education. This creates a clear sales path to target mid market employers seeking to enhance benefits and retention. Focus outreach on HR and benefits teams in Australian companies with 200 to 500 staff, proposing premium funding and education programs.

Strategic Partnerships The fund has a track record of mergers and alliances, including the Equip Super merger in 2024 and a non binding MOU with Aware Super to explore a potential merger, plus past Challenger retirement income collaboration. This signals openness to partnerships and product integration, creating opportunities to cross-sell retirement solutions or education services with partner funds or providers. Use case: pitch integrated retirement offerings to employers.

ESG and Education TelstraSuper emphasizes sustainable investing, competitive fees, and tailored financial education, positioning it as a value add for employers who want responsible investing and staff development. Opportunity: offer ESG aligned investment options and employer sponsored financial wellness programs as part of the corporate plan.

Investment and Advisory Strength Leadership and advisory changes, including the appointment of head of advice delivery and responsible investment advisers, indicate a strengthened governance and advisory capability. Prospect: market TelstraSuper as a trusted partner for employers needing robust member communications, guidance and investment oversight, and offer premium onboarding and ongoing adviser support.

Market Positioning With revenue between 50 and 100 million and a workforce of 201 to 500, TelstraSuper sits in the mid market and competes with other mid to large funds. This creates opportunities to win corporate plans from employers who value a member first, cost effective experience and strong service. Approach: tailor pricing, onboarding, and education services for mid market clients in Australia.