Global CX Leader TELUS International Bulgaria is a large, multilingual BPO and digital CX provider with over 3,800 staff in Sofia and Plovdiv, serving global brands across fintech, high-tech, tourism, gaming, and mobile sectors. Sales teams can target multinational clients seeking scalable contact center, IT, content moderation, and omnichannel CX solutions.

GenAI-Driven CX The company has launched Fuel iX, a proprietary GenAI engine, and offers AI-powered data solutions and intelligent automation. This presents upsell opportunities to clients aiming to accelerate digital transformation, reduce handling times, and improve operational efficiency through AI-enabled CX.

Strategic Partnerships Recent partnerships and integrations, including the eGain Knowledge Hub, indicate a focus on enhanced knowledge management and self-service capabilities. This creates cross-sell potential for blended contact center and self-service solutions, as well as expanded use of AI-powered support.

Industry Focus With a client base in fintech, gaming, travel, hospitality, and eCommerce, there are clear opportunities to bundle advanced CX or content moderation with specialized vertical solutions, tapping into growing demand for regulated, high-volume customer support and trust/safety services.

Growth Visibility TELUS Digital Experience’s recognition as a CXM leader and ongoing product innovations signal a strong growth trajectory. This can be leveraged to pursue tier-one clients seeking reputable partners with proven digital CX capabilities and a track record of innovation.