Integrated data solutions Target Ten2Eleven’s emphasis on solving complex business problems by leveraging existing data and systems. Position services around data analysis, system integration, and custom software to unlock growth for clients across industries.

West coast focus Prioritize opportunities on the U.S. west coast where the company already operates, while positioning capabilities for occasional engagements in Texas and the UK to broaden geographic reach.

Repeat client model Lean into the track record of high client satisfaction and repeat business to build trust with potential clients. Use case studies and references from existing clients to shorten sales cycles.

Mid-market positioning With a team size of 11-50 and revenue in the 10M–25M range, emphasize agile, cost-effective IT services and boutique consultancy advantages to mid-market companies seeking rapid transformation.

Tech stack leverage Highlight expertise in Salesforce, Microsoft SQL Server, WordPress/WooCommerce, Google Cloud, and Microsoft 365 to align with clients seeking CRM, data analytics, cloud hosting, and e-commerce enhancements.