Growing Cloud Focus Tercera invests heavily in cloud professional services, indicating a strong market presence and ongoing growth in cloud ecosystems. This presents opportunities to offer complementary cloud solutions, integrations, or consulting services tailored to their portfolio companies and top-listed ecosystem partners.

Active Investment Strategy With recent investments in high-growth cloud firms like Hakkoda and Black Diamond Advisors, Tercera is actively expanding its portfolio. Sales teams can target these portfolio companies for upselling advanced cloud tools, data analytics, or value-added services that support their growth stage.

Focus on Market Leadership Tercera's emphasis on recognizing top cloud ecosystems through initiatives like the Tercera 30 highlights their commitment to supporting leading partners. This creates an opening to connect with these ecosystems for joint ventures, co-marketing, or technology partnerships.

Mid-Size Revenue Range Targeting companies with revenues between $10M and $25M, Tercera’s portfolio includes growing firms that could benefit from sales engagement around cloud expansion, digital transformation, or operational scaling solutions to accelerate their market penetration.

Investment and Support Model As a growth-oriented firm that invests in people and supports scaling, Tercera values strategic guidance and partnerships. Business development efforts can focus on offering specialized consulting, managed services, or innovative technology that aligns with their goal of enabling firms to lead in the cloud space.