Celebrity Partnership Terlato Wine Group recently hired Taraji P. Henson as a strategic advisor and creative collaborator for the Seven Daughters brand, presenting an opportunity to leverage her star power for increased brand visibility and sales growth.

Talent Investment With strategic hires like Corey Garner as the Winemaker for the Federalist brand and Tony Terlato II as the Vice President of Off-Premise National Accounts, Terlato demonstrates a commitment to talent that can drive product innovation and distribution expansion leading to increased sales.

New Program Launch The introduction of the Terlato Legacy Program showcases a dedication to tradition and excellence that can be leveraged in sales pitches, appealing to consumers looking for brands with a rich history and legacy values.

Marketing Expertise Hiring Tommy Gaeta as the Vice President of Marketing and Direct-to-Consumer highlights a focus on enhancing branding and customer engagement strategies, which can translate into higher sales conversion rates and increased customer loyalty.

Leadership Development Promoting Tony Terlato Jr. to Chief of Staff positions the company for strong leadership continuity and strategic decision-making, ensuring stability and long-term growth that can positively impact sales performance.