Member Growth Leverage the large Texas chiropractor membership and annual Chiro Texpo event to expand sponsorships and exhibit opportunities. Propose an integrated sponsorship management and CRM package to streamline renewals, lead capture, and post-event engagement.

Tech Modernization The current stack includes ASP.NET, GoDaddy hosting, CDN and analytics tools. Offer modernization services including secure, scalable web platforms, CMS integration with CRM, and performance optimization to improve member experience and data insights.

Leadership Window Recent leadership changes create an opportunity to establish new vendor partnerships. Present a structured onboarding package and ROI-focused proposals that align with strategic priorities around education, support, and policy advocacy.

Advocacy Platform The association's policy focus suggests need for advocacy and policy management tools. Offer a platform for issue tracking, petition campaigns, stakeholder communications, and member-specific content delivery to support lobbying and policy work.

Marketing & Fundraising With a sizable annual budget and broad member base, there is potential to boost visibility and fundraising through SEO, content marketing, donor management, and sponsorship sales supported by data analytics and reporting.