Industry Focus Largest state lodging association with over 5,000 members across Texas, presenting a broad target for partnerships, vendor programs, and endorsed services to support hotels, B&Bs, and convention centers.

Revenue Levers Significant annual funding range and membership scale suggest opportunities for premium sponsorships, hosted events, and paid training programs aligned with professional development and operational excellence in hospitality.

Strategic Partnerships Active collaborations with educational institutions, regional education service centers, and financial partners create avenues to offer turnkey digital tools, training platforms, and financing solutions to member properties.

Digital & Events Tech stack centered on WordPress, events calendar, and cloud services indicates a continuing need for event management solutions, secure communications, and online member engagement enhancements.

Leadership & Growth Recent high-profile board appointments and expansion of programs (Hotel Short Course, Fall Hotel Camp) signal openness to innovative vendors and technology providers that reinforce hospitality leadership, operations, and guest experience.