Small security provider Target a security service upsell for events beyond sport events and conferences, highlighting scalable on-site teams, event-specific risk assessments, and rapid deployment for smaller venues or private functions.

Digital footprint Leverage their tech stack and online reputation by offering integrated digital security solutions, including cyber-physical risk monitoring, event apps, and attendee data protection to complement on-site staffing.

Growth opportunities Position as a growth partner to help expand geographic coverage or service lines, given current revenue under $1M and lean team, with bundled security services and managed security offerings for year-round events.

Trust and credibility Emphasize testimonials, case studies, and Trustpilot feedback to win enterprise deals, proposing formalized service level agreements and long-term event partnerships with measurable security metrics.

Operational efficiencies Offer technology-enabled operations to improve efficiency, such as cloud-based incident reporting, scheduling optimization, and automated risk assessments to reduce response times and labor costs.