Growth Opportunity Threat: Mid-market IT services provider with strong client retention and a revenue range of 25 to 50 million signals potential for upsell into broader managed services, security, and cloud optimization for existing clients and expansion into adjacent industries.

Security & Compliance Opportunity: Current tech stack includes Sucuri and cloud platforms; emphasize expanding managed security offerings, vulnerability assessments, ongoing monitoring, and compliance tooling to reduce risk for Michigan-based organizations.

Cloud Enablement Opportunity: Use of Amazon Web Services and Microsoft Azure suggests potential for optimizing multi-cloud strategies, migration modernization, and cost-management services for clients seeking scalable IT infrastructure.

Growth Trajectory Opportunity: Recent leadership promotion to business development manager indicates a focus on new client acquisition and strategic partnerships; leverage this momentum to introduce targeted outreach, SMB-to-mid-market deals, and cross-sell opportunities.

Local & Trusted Opportunity: Michigan-based, high client retention, and a 20+ year track record position Thatch as a trusted regional partner for SMBs; tailor solutions around simple, secure, and affordable IT management to win renewals and expand footprint within the state.