Growth leadership Promoted business development leader Nolan Wirth in August 2025 signals a focus on expanding client acquisition and strategic partnerships, presenting an opportunity to position Thatch for upsell of managed IT and field services to mid-market firms.

Mid-market focus With 11-50 employees and operations centered in Michigan, Thatch targets small to mid-sized organizations that require reliable managed IT and security, making it a fit for MSP convergence opportunities and bundled IT solutions.

Stable value A 99% client retention rate indicates high customer satisfaction and potential for referrals, suggesting sales plays around expansion into additional services, security assessments, and network modernization for existing clients.

Cloud and security Tech stack includes AWS, Cloudflare CDN, and security-focused infrastructure, creating cross-sell opportunities for cloud migration, content delivery optimization, and enhanced cybersecurity managed services.

Michigan footprint Localized presence in East Lansing with national service capability positions Thatch to target regional growth while exploring scalable remote offerings, enabling responsible expansion efforts and partner-led sales models.