Growing footprint The Animal Welfare App by OERCA serves 25 countries and 220 facilities, indicating a scalable platform with expansion opportunities across additional aquariums, zoos, and wildlife organizations in need of data collection and analysis tools.

Mid-market focus Operating with 2-10 employees and revenue in the 1M-10M range suggests potential for add-on services such as premium analytics, onboarding enhancements, and modular deployments to mid-market institutions seeking cost-effective, powerful management solutions.

Tech stack fit Utilizes Google Cloud, analytics, and PHP on a web/mobile-focused stack, presenting upsell opportunities around cloud-based scalability, data security enhancements, performance optimization, and integration with external zoo/aquarium data sources.

Industry alignment Specialized in aquarium, zoo, and wildlife management with an established niche, creating cross-sell potential to related facilities and vendors in the animal welfare and environmental science ecosystems.

Growth signals Revenue range and international adoption signal willingness to invest in technology for operational efficiency; sales discussions could emphasize ROI from streamlined data collection, reporting, compliance, and remote monitoring capabilities.