Global footprint The Animal Welfare App by OERCA serves 25 countries and over 220 facilities, indicating a scalable platform with international expansion potential and needs for multi-language support, regional compliance, and enterprise-grade deployment options.

Integrated tech stack Utilizes a modern mix of cloud and web technologies (AWS, Google Cloud, Wix, WordPress, Microsoft 365) and operational tools (Sentry, Zendesk), suggesting opportunities to upsell advanced analytics, data pipelines, security hardening, and managed cloud services.

SMB to mid-market path Current employee count is 2–10 with revenue in the low to mid millions, signaling a typical small to medium business profile with potential for scalable licensing, tiered feature sets, and rapid onboarding for growing facilities.

Industry relevance Focus on aquarium, zoo, and wildlife management aligns with specialized data collection and analysis needs; cross-sell to related IT services such as data integration, mobile data capture enhancements, and regulatory reporting modules.

Growth trajectory Rapid adoption across 25 countries and ongoing platform development imply readiness for expanded modules (inventory, lifecycle analytics, veterinary records, compliance) and professional services for deployment, training, and change management.