Premium baby products Target mid to high spend families in Wellington with premium clothing and toys, offering curated bundles and seasonal promotions to drive higher average order value.

Local boutique advantage Leverage the boutique in the central business district to attract corporate gifting opportunities, like baby welcome packages for new hires or clients, and partnerships with local businesses.

Growing consumer demand Capitalize on steady revenue and a 11-50 employee business by expanding online presence, offering local delivery or in-store pickup, and exploring pop-ups to test new markets.

Tech-enabled sales Utilize existing tech stack (email marketing, checkout integrations, and analytics) to run personalized campaigns, loyalty programs, and retargeting to increase repeat purchases.

Opportunity benchmarks Benchmark against similar retailers by offering exclusive collections or collaborations, and pursue cross-sell opportunities with related brands in the baby care ecosystem to broaden product assortment.