Target Market Focus The Baby's Room specializes in high-quality baby and toddler products within Wellington's central business district, positioning it as a premium boutique catering to local parents, grandparents, and families seeking superior goods in a convenient location.

Digital Engagement Opportunities With an active online presence utilizing platforms like Facebook and Shopify, there is potential to expand digital marketing efforts, improve e-commerce capabilities, and leverage targeted advertising to increase customer engagement and sales.

Product Range Expansion Given the company's focus on clothing and toys, there is an opportunity to diversify into complementary product categories such as maternity accessories or nursery furniture to attract broader customer segments and increase average transaction values.

Local Market Penetration Operating in a prime central Wellington location, targeted local marketing campaigns, loyalty programs, and partnerships with nearby businesses could enhance foot traffic and repeat sales among the local parent community.

Competitive Positioning Despite smaller scale compared to global giants like Amazon or Kohl's, the company's boutique model offers personalized service; harnessing this unique selling point through customer experiences and community involvement can differentiate it and foster customer loyalty.