Digital monetization Leverage the Bismarck Tribune's digital advertising footprint and tech stack (PubMatic, The Trade Desk, DoubleClick Floodlight) to propose advanced programmatic ad solutions, first-party data strategies, and cross-channel measurement to drive incremental ad revenue.

Local influence As the official newspaper of North Dakota, Burleigh County, and Bismarck, position opportunities around hyper-local sponsorships, community surveys, and civic engagement campaigns that align with local institutions and events.

Editorial expansion Suggest partnerships for sponsored content, branded series, and expert Q&As (leveraging past initiatives like Ask the Expert) to diversify revenue streams and deepen reader engagement across print and digital platforms.

Talent and services Offer digital sales and marketing services expansion, leveraging their recent hires in digital sales management to upsell comprehensive packages (retargeting, analytics, creative services) to local businesses seeking measurable ROI.

Community data Propose data-driven audience insights and survey-based advertising opportunities (in light of the biennial citizen survey) to deliver targeted local campaigns, sponsorships, and performance reporting that resonate with regional advertisers.