Digital Engagement Growth The Bismarck Tribune actively invests in digital content and tools, utilizing platforms like Parse.ly for analytics and expanding its online presence through digital sales management roles, indicating ongoing efforts to enhance digital advertising revenues and attract local advertisers.

Local Community Focus With recent initiatives such as citizen surveys and the 'Ask the Expert' series, the company demonstrates strong community engagement, providing opportunities to offer targeted advertising, sponsorships, and custom content solutions that resonate with local audiences.

Content Innovation The launch of specialized series and community programs like North Dakota Badlands Horse showcases the company’s focus on niche content, opening avenues for tailored advertising campaigns and partnership opportunities aligned with local interests and events.

Technology Utilization The company’s tech stack includes analytics, advertising, and content management tools such as IBM Cognos and Adobe Photoshop, highlighting its openness to adopting new digital solutions, which can be leveraged to present innovative digital marketing and data-driven advertising solutions to clients.

Growth and Staffing Recent hires of digital sales managers and the focus on digital sales strategies suggest potential for expanding digital advertising offerings, making it an opportune time to introduce new digital marketing services or integrated advertising packages.