The BrandAlley Group

RetailEngland, United Kingdom51-200 Employees

Founded in 2008, The BrandAlley Group includes BrandAlley.co.uk, the UK’s leading off-price premium and luxury brand e-tailer. The members-only marketplace is fashion, beauty and homeware’s best kept secret for all your favourite brands at exceptional prices, offering up to 70% off their luxury and premium brand portfolio.


Launching over 10 new flash sales daily, all brands and products are carefully curated by our expert in-house buying team and we work closely with our partners to ensure we only buy based on our customer’s demands, reducing waste and maintaining our exceptional pricing.


The BrandAlley Group has grown organically over the last sixteen years through successful acquisitions including Achica.com, Cocosa.com, BrandAlley France and the luxury homeware brand, Lombok. The strategic acquisition of Internet Fusion Group in April 2023 marked a significant milestone, bringing logistics and customer service in-house to enhance operational efficiency and elevate customer satisfaction. As part of this transaction, BrandAlley also purchased the well-known lifestyle brands Surfdome and Country Attire. 


The BrandAlley Group has recently made investments in circular fashion business Sign of the Times, along with the majority shareholding acquisition of The Edit LDN, a luxury sneaker resale business. These investments signify BrandAlley's journey towards becoming not just the UK’s leading off-price e-tailer, but also a major player across the wider fashion ecosystem.

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