NIL Licensing Leader The Brandr Group (TBG) is a specialized NIL and group licensing rights provider for student athletes across more than 85 universities, presenting a clear opportunity to expand sponsorship and merchandise partnerships with college programs and brands seeking authentic athlete-backed campaigns.

College Market Focus With deep roots in the college ecosystem and established partnerships with major athlete organizations, TBG offers a ready-made channel to connect brands with student-athletes, enabling scalable campaigns in jerseys, apparel, trading cards, video games, and active sponsorships.

Recent Brand Partnerships Recent collaborations such as HawaiiUSA FCU’s Team Kasasa campaign with eight University of Hawaii student-athletes demonstrate ongoing market activity and a model for co-branded programs that sales teams can replicate with financial services, fintechs, and consumer brands.

Growth Opportunity Spectrum Revenue range indicates mid-market scale with potential for upsell into larger brand partnerships, licensing deals, and expanded rights (team, university, or sport-specific) as NIL programs mature and brands seek diversified athlete activations.

Technology & Enablement A lean tech stack centered on WordPress and analytics supports scalable content and measurement; collaboration with measurement tools suggests opportunities to pitch data-driven campaigns, reporting services, and performance dashboards for brand partners seeking ROI clarity.