Sports Expansion Potential upsell opportunity around pickleball facility development and management, leveraging CPAC’s recent collaboration to attract partners, sponsors, and equipment suppliers for pickleball courts and related programming.

Racquet Market Leverage CPAC’s large Pro Shop and extensive tennis inventory to propose premium equipment bundles, exclusive product lines, and targeted promotions to club members and tournaments.

Events & Tournaments Capitalize on CPAC’s role hosting area tournaments by offering event marketing services, sponsorship matchmaking, and tech solutions for scheduling, live scoring, and attendee engagement to attract sponsors.

Digital Readiness Offer web, analytics, and marketing support to enhance online booking, youth programming sign-ups, and member communications, aligning with CPAC’s existing tech stack for seamless integration.

Partnership Potential Target collaborations with neighboring fitness and wellness brands, yoga and martial arts programs, and facilities like Pickle Haus to provide cross-promotions, bundled memberships, and facility-wide sponsorship packages.