Growth Opportunity Expansion potential through partner development with pickleball facilities given recent news of Pickle Haus construction near Algonquin, suggesting demand for indoor/outdoor court networks that CPAC could strategically leverage for cross-promotions, memberships, and tournament hosting.

Tennis Dominance Leverage CPAC’s strong tennis footprint—multiple courts, a large pro shop, and elite training facility—to sell premium coaching, tournaments, and shop partnerships to national brands seeking high-visibility tennis ecosystems.

Community Engagement Capitalize on CPAC’s role as a regional hub with youth tennis programs, 60-foot 10 & under court, and diverse offerings to upsell family memberships, junior programs, camps, and corporate wellness partnerships.

Digital & Tech Utilize CPAC’s basic tech stack and YouTube presence to propose digital marketing packages, livestreamed events, online coaching, and loyalty apps to attract sponsors and drive member engagement.

Financial Upsell With revenue in the mid-range and a broad sports ecosystem, target cross-sell opportunities to premium equipment brands and event sponsors, as well as scalable membership tiers aligned with tournaments and pickleball activity to boost ARPU.