Niche Market Focus As an authorized Apple reseller with a small team, The Core has a specialized customer base interested in premium consumer electronics. This presents an opportunity to offer complementary accessories, extended warranties, and personalized tech support services tailored to Apple product users.

Local Engagement Located in Tuscaloosa, Alabama, The Core can benefit from targeted regional marketing efforts, community engagement, and local promotions to increase foot traffic and brand loyalty among nearby consumers who prefer personalized, small-business experiences.

Digital Presence Enhancement Despite utilizing platforms like WPForms and Yoast SEO, there’s potential to expand their online marketing through enhanced social media campaigns and e-commerce capabilities, attracting more online buyers and increasing revenue streams.

Growth Potential With revenue under one million dollars and a small staff, there are sales opportunities in upselling high-margin accessories and device repairs, as well as exploring partnerships with tech service providers to diversify revenue sources.

Competitive Alignment Positioned alongside larger fitness and service brands in the region, The Core can explore cross-promotional opportunities with local businesses, leveraging their customer relationships to expand into related electronics and tech service markets.