Insights

Expansion Opportunity The Counter is actively expanding with new store openings, including a planned location in Island Building, suggesting a receptive market for partnerships, co-branding, or franchising collaborations to accelerate growth.

Premium Experience Positioned as an upscale casual dining brand with a distinctive Build Your Own Burger concept and unique menu innovations, there is potential to upsell through value-added experiences, membership programs, and exclusive limited-time offerings.

Tech Enablement Current tech stack includes cart functionality and analytics tools, indicating openness to digital upgrade opportunities such as loyalty platforms, streamlined ordering, and data-driven marketing partnerships.

Strong Brand Health Historic media recognition and design awards, plus diverse menu innovations (Impossible Burger, Vaquero Burger, etc.), point to strong consumer awareness that can be leveraged for co-promotional campaigns and cross-promotions with food and lifestyle brands.

Revenue Scale With annual unit volumes around a few million and a workforce in the mid hundreds, there is room for regional partnerships, supplier negotiations, and turnkey equipment or service packages aligned with expansion and efficiency improvements.

Similar companies to The Counter®

The Counter® Tech Stack

The Counter® uses 8 technology products and services including Cart Functionality, jQuery, Modernizr, and more. Explore The Counter®'s tech stack below.

Cart Functionality
E-commerce
jQuery
Javascript Libraries
Modernizr
Javascript Libraries
Google Maps
Maps
Google Analytics
Web Analytics
Adobe Fonts
Web Fonts
Apache
Web Servers
Facebook
Widgets

Media & News

The Counter®'s Email Address Formats

The Counter® uses at least 3 format(s):

The Counter® Email Formats	Example	Percentage
FLast@thecounter.com	JDoe@thecounter.com	55%
First@thecounter.com	John@thecounter.com	30%
First.Last@thecounter.com	John.Doe@thecounter.com	11%
First_Last@thecounter.com	John_Doe@thecounter.com	4%
First.Last@chaohouse.com	John.Doe@chaohouse.com	75%
First@chaohouse.com	John@chaohouse.com	25%
FLast@thecounternorcal.com	JDoe@thecounternorcal.com	80%
Last@thecounternorcal.com	Doe@thecounternorcal.com	20%

Frequently Asked Questions

Where is The Counter®'s headquarters located?

The Counter®'s main headquarters is located at Culver City, California 90232 United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is The Counter®'s phone number?

You can contact The Counter®'s main corporate office by phone at

+1-310-559-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Counter®'s official website and social media links?

The Counter®'s official website is thecounter.com and has social profiles on LinkedIn.

What is The Counter®'s NAICS code?

The Counter®'s NAICS code is 7225 - Restaurants and Other Eating Places.

How many employees does The Counter® have currently?

As of June 2026, The Counter® has approximately 298 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Head Cook: C. C.Owner: D. E.Managing Partner: K. A.. Explore The Counter®'s employee directory with LeadIQ.

What industry does The Counter® belong to?

The Counter® operates in the Restaurants industry.

What technology does The Counter® use?

The Counter®'s tech stack includes Cart FunctionalityjQueryModernizrGoogle MapsGoogle AnalyticsAdobe FontsApacheFacebook.

What is The Counter®'s email format?

The Counter®'s email format typically follows the pattern of FLast@thecounter.com. Find more The Counter® email formats with LeadIQ.

When was The Counter® founded?

The Counter® was founded in 2003.

The Counter®

Q: What is The Counter®'s official website and social media links?

The Counter®'s official website is thecounter.com. The Counter® has social profiles on LinkedIn.

Q: How many employees does The Counter® have currently?

The Counter® has approximately 298 employees.

Q: What technology does The Counter® use?

The Counter®'s tech stack includes Apache HTTP Server, Cart Functionality, jQuery, Onsen UI, Lightbox.

Q: What is The Counter®'s NAICS code?

The Counter®'s NAICS code is 7225 (Restaurants and Other Eating Places).

RestaurantsCalifornia, United States201-500 Employees

The Counter is a casual-dining restaurant brand based in Culver City, California, focused on customizable burgers and an experience-driven dining concept. It emphasizes assembling burgers from quality ingredients, including select meats, sauces, toasted buns, melted cheeses, and indulgent shakes, aiming to offer a personalized, creative dining experience for a broad range of customers.
The brand positions itself within the upscale segment of casual dining and targets diverse diners across age groups, seeking a place for lunch, dinner, private parties, or casual hangouts. It operates as a full-service restaurant with a per-person spend around twelve dollars and has reported strong performance in its sector, supported by a recognizable Build Your Own Burger concept. Recent developments include plans for expansion with a new location opening in Island Building, reflecting ongoing growth in its footprint.