The Cru

Public Relations and Communications ServicesNew South Wales, Australia11-50 Employees

The Cru is a public relations and communications firm that focuses on media relations and strategy for hospitality, lifestyle, destinations, and food and drink brands. A multidisciplinary team collaborates across public relations, content, publishing, digital media, communications, and events to shape brand messages, generate earned media, and engage key audiences. The agency works with restaurants, bars, precincts, hotels, food and wine festivals, and destinations, assessing strengths, benchmarking against competitors, and tailoring communications tools to meet each client’s goals. Headquartered in Sydney, New South Wales, with offices in Melbourne and New York City, The Cru was founded in 2010 by Jeanine Bribosia. Its client roster includes Tourism Australia and other notable hospitality and food brands, and it publishes Cultured by The Cru, a weekly newsletter curating media highlights from food and beverage around Australia and the world.

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