Insights

Niche Industry Focus The Cru operates within the specialized public relations and communications sector, focusing on hospitality, lifestyle, and food and drink brands. This targeted niche presents opportunities to cross-sell tailored media and communication solutions to similar premium clients in food, beverage, and hospitality sectors seeking brand visibility and engagement.

Strategic Geographic Presence With offices in Sydney, Melbourne, and New York City, The Cru maintains a strong regional and international footprint. This geographic diversity offers potential for expanding services to international hospitality and lifestyle brands looking to leverage Australasian markets or enhance global outreach through strategic PR campaigns.

Diverse and High-Profile Client Base The company works with notable clients such as Tourism Australia, luxury restaurateurs, and renowned brands like Breville and Matt Moran, indicating secured premium-market positioning. There is scope to offer complementary digital marketing, content production, or influencer engagement services to similar high-end clients aiming to amplify their brand story.

Revenue Growth Potential With a revenue range of 1 million to 10 million dollars and a lean team of up to 50 employees, The Cru has potential for scale. Business development efforts could focus on digital transformation, expanded media offerings, or integrated marketing solutions to support growth and attract larger or more diverse clients.

Technology Utilization The Cru employs a modern tech stack including cloud services, CMS platforms, and analytics tools, demonstrating openness to digital solutions. This opens opportunities to propose advanced marketing technologies, data-driven PR campaigns, or platform integrations to enhance their service offerings and client outcomes.

The Cru Tech Stack

The Cru uses 8 technology products and services including Cloudflare CDN, Squarespace, WordPress, and more. Explore The Cru's tech stack below.

  • Cloudflare CDN
    Content Delivery Network
  • Squarespace
    Content Management System
  • WordPress
    Content Management System
  • Google Fonts API
    Font Scripts
  • JSON-LD
    Javascript Frameworks
  • New Relic
    Real User Monitoring
  • jQuery Waypoints
    Web Tools And Plugins
  • Twitter
    Widgets

Media & News

The Cru's Email Address Formats

The Cru uses at least 2 format(s):
The Cru Email FormatsExamplePercentage
First@thecrumedia.comJohn@thecrumedia.com
100%

Frequently Asked Questions

Where is The Cru's headquarters located?

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The Cru's main headquarters is located at 4 Manning Road Suite 2 Double Bay, New South Wales 2028 Australia. The company has employees across 2 continents, including OceaniaNorth America.

What is The Cru's official website and social media links?

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The Cru's official website is thecru.agency and has social profiles on LinkedIn.

What is The Cru's NAICS code?

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The Cru's NAICS code is 54182 - Public Relations Agencies.

How many employees does The Cru have currently?

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As of February 2026, The Cru has approximately 12 employees across 2 continents, including OceaniaNorth America. Key team members include Director & Founder: J. B.Account Director: G. B.Client Services Director: H. B.. Explore The Cru's employee directory with LeadIQ.

What industry does The Cru belong to?

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The Cru operates in the Public Relations and Communications Services industry.

What technology does The Cru use?

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The Cru's tech stack includes Cloudflare CDNSquarespaceWordPressGoogle Fonts APIJSON-LDNew RelicjQuery WaypointsTwitter.

What is The Cru's email format?

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The Cru's email format typically follows the pattern of First@thecrumedia.com. Find more The Cru email formats with LeadIQ.

When was The Cru founded?

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The Cru was founded in 2010.

The Cru

Public Relations and Communications ServicesNew South Wales, Australia11-50 Employees

Founded by Jeanine Bribosia in 2010, The Cru specialises in media relations and communications strategy for hospitality, lifestyle, destination and food + drink brands. The Cru is run by co-directors Jeanine Bribosia and Shannon Blanchard.
  
Our team includes experts in public relations, content, publishing, digital media, communications and events who work together to craft our clients' brand message, generate effective earned campaigns, share their story and engage with the audiences that matter.
 
We work with restaurants, bars, precincts, food and wine festivals, people, hotels and destinations that are best in class. We focus on their brand holistically, identifying strengths and challenges, benchmarking against the competition, determining aspirations and goals, and tailoring the full spectrum of our communications tools to their needs. 

The Cru has offices in Sydney (HQ), Melbourne and New York City. 

We send a weekly newsletter- Cultured by The Cru- which gathers some of media highlights about food and beverage from around Australia and the world. 

Clients include: Tourism Australia, The Bentley Group (Bentley Restaurant + Bar, Yellow, Cirrus, Monopole, Brasserie 1930), Breville, Lendlease, Matt Moran and the Solotel Group, Nomad Group, Single O, Food + Wine Victoria inc Melbounre Food + Wine Festival, Voyager Wines, Two Good, Three Blue Ducks, PRIOR, and more. 
Past clients include: noma, Kylie Kwong, Nespresso, Jock Zonfrillo and Orana, Pepe Saya, AllPress, AACo, Pernod Ricard Wines.

Section iconCompany Overview

Headquarters
4 Manning Road Suite 2 Double Bay, New South Wales 2028 Australia
NAICS Code
54182 - Public Relations Agencies
Founded
2010
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    The Cru's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    The Cru's revenue is estimated to be in the range of $1M$10M

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