Insights

Hospitality Focus The Cru specializes in media relations and communications for hospitality, lifestyle, destination and food + drink brands, presenting clear opportunities to cross-sell PR services to restaurants, bars, hotels, festivals and tourism destinations.

Global Footprint With offices in Sydney, Melbourne and New York City, The Cru has regional exposure and potential for multi-market campaigns, enabling upsell of international or cross-border PR programs and global media outreach.

Notable Clients A portfolio including Tourism Australia, major restaurant groups and premium beverage brands signals readiness for larger, multi-brand campaigns and higher-ticket retainers, suggesting upsell to integrated communications and content programs.

Medium Scale Headcount of 11-50 indicates a boutique agency with agility, ideal for scalable retainer models, add-on services, and pilot projects to expand scope without large organizational disruption.

Digital & Media Existing tech stack and weekly industry newsletter show content and digital media proficiency, opening opportunities for expanded digital PR, influencer collaborations, and data-driven storytelling packages.

Similar companies to The Cru

The Cru Tech Stack

The Cru uses 8 technology products and services including Squarespace, Wix, WordPress, and more. Explore The Cru's tech stack below.

The Cru's Email Address Formats

The Cru uses at least 1 email format:
The Cru Email FormatsExamplePercentage
First@thecrumedia.comJohn@thecrumedia.com
100%

Frequently Asked Questions

What is The Cru's official website and social media links?

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The Cru's official website is www.thecru.agency and has social profiles on LinkedIn.

How much revenue does The Cru generate?

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As of August 2026, The Cru's annual revenue is estimated to be $1M - $10M.

What is The Cru's NAICS code?

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The Cru's NAICS code is 54182 - Public Relations Agencies.

How many employees does The Cru have currently?

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As of August 2026, The Cru has approximately 12 employees across 2 continents, including Oceania and North America. Key team members include Director & Founder: J. B., Account Director: G. B. and Client Services Director: H. B. Explore The Cru's employee directory with LeadIQ.

What industry does The Cru belong to?

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The Cru operates in the Public Relations and Communications Services industry.

What technology does The Cru use?

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The Cru's tech stack includes Squarespace, Wix, WordPress, Amazon Simple Email Service, Google Workspace, imagesLoaded, New Relic and Adobe Creative Suite.

What is The Cru's email format?

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The Cru's email format typically follows the pattern of First@thecrumedia.com. Find more The Cru email formats with LeadIQ.

When was The Cru founded?

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The Cru was founded in 2010.
The Cru logo

The Cru

Public Relations and Communications ServicesNew South Wales, Australia11-50 Employees

The Cru is a public relations and communications firm that focuses on media relations and strategy for hospitality, lifestyle, destinations, and food and drink brands. A multidisciplinary team collaborates across public relations, content, publishing, digital media, communications, and events to shape brand messages, generate earned media, and engage key audiences. The agency works with restaurants, bars, precincts, hotels, food and wine festivals, and destinations, assessing strengths, benchmarking against competitors, and tailoring communications tools to meet each client’s goals. Headquartered in Sydney, New South Wales, with offices in Melbourne and New York City, The Cru was founded in 2010 by Jeanine Bribosia. Its client roster includes Tourism Australia and other notable hospitality and food brands, and it publishes Cultured by The Cru, a weekly newsletter curating media highlights from food and beverage around Australia and the world.

Section iconCompany Overview

NAICS Code
54182 - Public Relations Agencies
Founded
2010
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    The Cru's revenue is estimated to be in the range of $1M - $10M

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