Academic Community Engagement The Daily Cardinal serves a large university community at the University of Wisconsin-Madison, providing an opportunity to offer targeted advertising and sponsorship solutions to local businesses, educational institutions, and campus organizations seeking to reach students, faculty, and staff.

Recognition and Credibility With multiple awards for investigative reporting and excellence in journalism, the company has established a strong reputation for quality content, which can be leveraged to attract high-value advertising clients interested in association with reputable media outlets.

Digital Presence & Data Operating a website with integrated analytics and Facebook Pixel suggests strong digital engagement metrics, providing valuable data for advertisers aiming to target specific audience segments based on online behavior and content engagement.

Community Funding Opportunities The recent launch of the 'cardinal Wings' donor program indicates an avenue for fundraising and partnership opportunities, appealing to organizations interested in supporting community-based journalism and education initiatives.

Growing Local Media As a nonprofit with a focus on local news, The Daily Cardinal presents opportunities for local businesses and institutions to build brand awareness through tailored advertising campaigns in a trusted campus publication with a broad regional reach.