Nonprofit Publisher Target the Daily Cardinal as a nonprofit publisher with a strong community focus and reliance on advertising and subscriptions for revenue, presenting opportunities for sponsorships, premium ad packages, and donor programs aligned with university audiences.

University Reach Leverage its distribution at the University of Wisconsin–Madison to offer campus-focused advertising, student engagement campaigns, and university partner programs that resonate with students, faculty, and local alumni.

Digital Engagement Capitalize on tech stack and digital presence by proposing programmatic advertising, analytics-driven campaigns, and digital sponsorships that align with AppNexus, Google Analytics, and Google Workspace ecosystems.

Growing Donor Programs Explore opportunities around the Cardinal Wings donor program to offer fundraising drives, membership campaigns, and sponsored content that supports nonprofit funding while expanding advertiser reach.

Award-Winning Coverage Highlight recent investigative reporting recognitions to position premium ad placements, sponsored investigations, and exclusive branded content opportunities that align with high-quality journalism credentials.