Award-winning credibility The Daily Pennsylvanian, Inc. is a high-profile, student-run newsroom with a strong track record of national recognition (multiple Keystone Awards, CMA Pinnacle Awards, ACP Individual Awards, and Division I Sweepstakes) which can be leveraged to position advertising and partnerships as trusted, reputable channels for brands engaging with campus audiences.

Diverse media footprint The company publishes across multiple formats—online news at theDP.com, a print schedule, 34th Street Magazine, and humor site Under The Button—offering multi-channel advertising and content sponsorship opportunities that reach a broad student and alumni community.

Engaged campus audience With a large student body and an active alumni network (DP Alumni Association) plus weekly print and frequent online publishing, there is strong potential for targeted campaigns, sponsored content, and event partnerships aligned with university life cycles.

Strong tech stack Existing digital infrastructure including Amazon Web Services, Google AdSense, Amazon Advertising, Shopify, Google Workspace, and Mailchimp enables scalable digital campaigns, e-commerce related sponsorships, and data-driven ad targeting for campus audiences.

Financial scale & growth Revenue in the mid-range tens of millions positions the company as a capable partner for mid-market to regional brands seeking authentic campus reach, with potential for expanded sponsorship packages and long-term media partnerships.