Established Legacy With a history dating back to 1900 and being the oldest newspaper in the South, The Daily Texan demonstrates deep-rooted brand recognition and a strong community presence, presenting opportunities for advertising partnerships and sponsorships.

Digital Infrastructure Utilizing a diverse tech stack including Drupal, Google Workspace, and data analytics tools like Chartbeat indicates a focus on digital engagement and data-driven content optimization, ideal for offering innovative digital ad solutions.

Financial Stability Generating between $25 million and $50 million in revenue suggests solid financial health, making them a reliable partner for long-term advertising campaigns and collaborative initiatives.

Target Audience As a student-run, independent newspaper associated with a major university, they reach a vibrant, educated demographic that is valuable for brands targeting young adults, students, and academic communities.

Competitive Landscape Matching revenue figures with similar university papers like The Daily Tar Heel and The Harvard Crimson highlights potential for partnerships and content syndication within the academic publishing sector.