The Digital Distributor Employee Directory

WholesaleConnecticut, United States2-10 Employees

The Digital Distributor operates in the wholesale sector and is based in Connecticut, United States. The company provides services aimed at bridging traditional sales approaches with digital marketing, offering a range of advisory, “done for you,” and “done with you” options to help distributors implement and advance digital sales and marketing strategies. Its offerings include CRM and marketing automation integration, sales and marketing alignment, content creation, and recruiting and training to support building and empowering a digital-enabled sales team. Led by Susan Merlo, the firm positions itself as a partner that complements conventional distributor sales models rather than replaces them, with a focus on accelerating revenue growth through coordinated digital initiatives. The Digital Distributor emphasizes navigating ongoing technological changes in distribution and has been active in guiding clients through the evolution of digital strategies for over two decades. It operates from its Connecticut base and maintains a service footprint that targets distributors seeking structured digital approaches to sales and marketing.

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