Diverse Dealership Network The Doan Family of Dealerships operates multiple brands under one umbrella in Western New York, including Dodge Chrysler Jeep Ram, Buick GMC, Chevrolet, Fiat, a pre-auction outlet, and guaranteed credit auto options. This breadth creates cross-selling and bundle offers across brands, making it possible to target loyal customers who may be in-market for different vehicle types or price points.

Strong Local Footprint With locations in Greece and Spencerport and a large inventory of over 550 vehicles per brand segment, there is substantial local demand and high foot traffic opportunities. Focus on location-based campaigns and in-store events to drive visits from nearby neighborhoods and capitalize on word-of-mouth referrals.

Digital Engagement Existing tech stack includes Google Analytics, Facebook, and performance utilities like Crazy Egg and New Relic, indicating active website optimization and online advertising. Leverage retargeting, vehicle listing optimization, and dynamic content to nurture showroom interest into test drives and purchases.

Flexible Financing EZ Auto program offers guaranteed credit approval for customers with limited or poor credit history, which opens a sales channel for subprime buyers. Develop targeted finance campaigns, trade-in promotions, and turnkey credit solutions to convert hesitant online leads into financed sales.

Value-driven Inventory With a multi-franchise buying power and a pre-owned outlet offering prices starting as low as $4,995 plus a 3-day money-back guarantee, there is an opportunity to market aggressive price-driven campaigns and trusted-value messaging to attract bargain-seeking buyers and early-career customers looking for reliable used vehicles.