Local Authenticity As a handcrafted local coffee shop focused on roasting beans and baking goods in-house, The Electric Brew emphasizes a unique, artisanal customer experience that appeals to consumers seeking authentic, high-quality coffee and baked products.

Growth Potential Following their recent expansion to a second location and recognition as an Indiana Main Street Business of the Year, there are opportunities to support further growth initiatives or assist in marketing and operational scaling.

Small but Promising With revenue under 1 million dollars and a small team, The Electric Brew represents a growing small business that could benefit from solutions that improve operational efficiency, customer engagement, and brand visibility.

Tech Stack Adoption The company's use of various web technologies indicates an openness to digital tools, which could be leveraged to enhance customer loyalty programs, online ordering, or digital marketing strategies.

Community Engagement Having received regional awards and expanded within local communities, The Electric Brew is well-positioned to leverage community-based marketing opportunities and local partnerships to increase customer loyalty and sales.