Insights

Military Market Reach The company serves over 33.5 million eligible military personnel, veterans, and their families across more than 30 countries and U.S. territories, presenting a substantial loyal customer base for targeted product offerings and exclusive deals.

Veteran & Spouse Focus With nearly half of its workforce comprising veterans, military spouses, and dependents, there is a significant opportunity to develop tailored products, partnerships, and services that cater to this community's needs and strengthen engagement.

Recognition & Reputation Multiple awards as a top employer for veterans and military spouses enhance brand credibility and could facilitate new B2B collaborations, sponsorships, or corporate social responsibility initiatives aimed at supporting military families.

Strategic Partnerships Collaborations with companies such as Home Depot, Netflix, Hasbro, and Deli Direct demonstrate a willingness to expand product and service offerings; leveraging further partnerships can unlock new revenue streams and promotional opportunities.

Digital & E-commerce Growth Utilizing a tech stack that includes Salesforce, HubSpot, and Certona suggests a focus on digital engagement; expanding online platforms and personalized marketing can increase sales, especially among remote or overseas military communities.

The Exchange Tech Stack

The Exchange uses 8 technology products and services including Google Ads Conversion Tracking, jsDelivr, Salesforce, and more. Explore The Exchange's tech stack below.

  • Google Ads Conversion Tracking
    Analytics
  • jsDelivr
    Content Delivery Network
  • Salesforce
    Customer Relationship Management
  • Active Directory Federation Services
    Identity And Access Management
  • HubSpot
    Marketing Automation
  • Certona
    Personalization
  • Java
    Programming Languages
  • Vimeo
    Video Players

Media & News

The Exchange's Email Address Formats

The Exchange uses at least 2 format(s):
The Exchange Email FormatsExamplePercentage
LastF@aafes.comDoeJ@aafes.com
69%
Last@aafes.comDoe@aafes.com
8%
First.Last@aafes.comJohn.Doe@aafes.com
6%
FirstL@aafes.comJohnD@aafes.com
5%
LastFi@aafes.comDoeJo@aafes.com
4%
FLast@aafes.comJDoe@aafes.com
2%
LastFir@aafes.comDoeJoh@aafes.com
1%
First@aafes.comJohn@aafes.com
2%
LastFirst@aafes.comDoeJohn@aafes.com
1%
FirstLast@aafes.comJohnDoe@aafes.com
1%
FirstLas@aafes.comJohnDoe@aafes.com
1%
First.Last@shopmyexchange.comJohn.Doe@shopmyexchange.com
86%
LastF@shopmyexchange.comDoeJ@shopmyexchange.com
12%
FLast@shopmyexchange.comJDoe@shopmyexchange.com
1%
First.L@shopmyexchange.comJohn.D@shopmyexchange.com
1%

Frequently Asked Questions

What is The Exchange's phone number?

Minus sign iconPlus sign icon
You can contact The Exchange's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Exchange's official website and social media links?

Minus sign iconPlus sign icon
The Exchange's official website is shopmyexchange.com and has social profiles on LinkedInCrunchbase.

What is The Exchange's NAICS code?

Minus sign iconPlus sign icon
The Exchange's NAICS code is 44-45 - Retail Trade.

How many employees does The Exchange have currently?

Minus sign iconPlus sign icon
As of December 2025, The Exchange has approximately 10K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer At New Life Christian Fellowship: G. H.Chief Executive Officer: J. C.Chief Executive Officer Specialist: L. P.. Explore The Exchange's employee directory with LeadIQ.

What industry does The Exchange belong to?

Minus sign iconPlus sign icon
The Exchange operates in the Retail industry.

What technology does The Exchange use?

Minus sign iconPlus sign icon
The Exchange's tech stack includes Google Ads Conversion TrackingjsDelivrSalesforceActive Directory Federation ServicesHubSpotCertonaJavaVimeo.

What is The Exchange's email format?

Minus sign iconPlus sign icon
The Exchange's email format typically follows the pattern of LastF@aafes.com. Find more The Exchange email formats with LeadIQ.

How much funding has The Exchange raised to date?

Minus sign iconPlus sign icon
As of December 2025, The Exchange has raised $200M in funding. The last funding round occurred on Apr 02, 2012 for $200M.

When was The Exchange founded?

Minus sign iconPlus sign icon
The Exchange was founded in 1895.

The Exchange

RetailTexas, United States10001+ Employees

Since 1895, the Army & Air Force Exchange Service has gone where Warfighters and their families go to provide quality, tax-free merchandise and services military communities need – regardless of location, risk or challenge. The Exchange supports Warfighters at the tip of the spear, bringing necessities and a taste of home to remote locations and war zones where traditional retailers can't operate. Wherever our troops are, the Exchange is there: Since 9/11, more than 4,900 Exchange associates have deployed to serve in conflict situations.

As the Department of War's largest retailer, the Exchange offers this tax-free shopping benefit to 33.5 million eligible active-duty military; retirees; military family members; National Guard members; Reservists; Purple Heart recipients; former prisoners of war; Veterans with service-connected disabilities; caregivers of eligible disabled Veterans designated by the Department of Veterans Affairs as primary family caregivers; non-disabled, honorably discharged Veterans (online only); authorized Public Health Service associates; authorized National Oceanic and Atmospheric Administration associates; Coast Guard members; and DoW and Coast Guard civilian employees who hold Common Access Cards (DoW and Coast Guard civilian retirees have online-only privileges).

The Exchange is a major employer of military families, with 85% of Exchange associates connected to the military. Approximately 45% of the Exchange's U.S. workforce comprises Veterans, military spouses and dependents.

The Exchange gives active-duty military spouses first consideration for open positions, and the continuity program lets military spouses transfer to an Exchange when their family has a permanent change of station. For military families, an Exchange career means benefit retention, retirement opportunities and stability.

The Exchange operates over 5,000 facilities in over 30 countries, 50 states and four U.S. territories. We go where you go!

Section iconCompany Overview

Phone number
NAICS Code
44-45 - Retail Trade
Founded
1895
Employees
10001+

Section iconFunding & Financials

  • $200M

    The Exchange has raised a total of $200M of funding over 3 rounds. Their latest funding round was raised on Apr 02, 2012 in the amount of $200M.

  • $1B$10B

    The Exchange's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $200M

    The Exchange has raised a total of $200M of funding over 3 rounds. Their latest funding round was raised on Apr 02, 2012 in the amount of $200M.

  • $1B$10B

    The Exchange's revenue is estimated to be in the range of $1B$10B

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.