Insights

Military Population Engagement With over 33.5 million eligible military personnel, retirees, and family members in the United States, the company serves a large, highly targeted demographic. Expanding marketing efforts or customized offerings tailored to active-duty servicemembers and veterans could significantly boost sales and loyalty.

Remote and Mobile Shopping The upcoming launch of the My Exchange mobile app provides an opportunity to promote digital shopping, personalized offers, and seamless order tracking. Developing mobile-centric promotions or exclusive app deals can increase customer engagement and online revenue channels.

Veteran and Spouse Focus A substantial portion of the workforce comprises veterans and military spouses, emphasizing the company's strong ties to military communities. Offering exclusive employment benefits, veteran-centric products, or partnership programs could enhance brand affinity and create additional sales avenues.

International and Remote Presence Operating over 5,000 facilities across more than 30 countries, the company has a unique footprint in remote and overseas locations. Targeted product offerings or logistical solutions for military bases and remote outposts could open new sales channels in these markets.

Recognition and Loyalty Multiple awards for being a top veteran-friendly employer and trusted community partner bolster the company's reputation. Leveraging this recognition with loyalty programs, exclusive deals, or partnership initiatives could attract more customers within military networks and government entities.

The Exchange Tech Stack

The Exchange uses 8 technology products and services including Google Ads Conversion Tracking, jsDelivr, Salesforce, and more. Explore The Exchange's tech stack below.

  • Google Ads Conversion Tracking
    Analytics
  • jsDelivr
    Content Delivery Network
  • Salesforce
    Customer Relationship Management
  • Active Directory Federation Services
    Identity And Access Management
  • HubSpot
    Marketing Automation
  • Certona
    Personalization
  • Java
    Programming Languages
  • Vimeo
    Video Players

Media & News

The Exchange's Email Address Formats

The Exchange uses at least 2 format(s):
The Exchange Email FormatsExamplePercentage
LastF@aafes.comDoeJ@aafes.com
79%
Last@aafes.comDoe@aafes.com
8%
First.Last@aafes.comJohn.Doe@aafes.com
7%
FirstL@aafes.comJohnD@aafes.com
6%
First.Last@shopmyexchange.comJohn.Doe@shopmyexchange.com
86%
LastF@shopmyexchange.comDoeJ@shopmyexchange.com
12%
FLast@shopmyexchange.comJDoe@shopmyexchange.com
1%
First.L@shopmyexchange.comJohn.D@shopmyexchange.com
1%

Frequently Asked Questions

Where is The Exchange's headquarters located?

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The Exchange's main headquarters is located at 3911 South Walton Walker Boulevard Dallas, Texas 75236 United States. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is The Exchange's phone number?

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You can contact The Exchange's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Exchange's official website and social media links?

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The Exchange's official website is shopmyexchange.com and has social profiles on LinkedInCrunchbase.

What is The Exchange's SIC code NAICS code?

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The Exchange's SIC code is 5091 - Sporting and Recreational Goods and Supplies NAICS code is 44-45 - Retail Trade.

How many employees does The Exchange have currently?

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As of May 2026, The Exchange has approximately 7.5K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer At New Life Christian Fellowship: G. H.Chief Executive Officer: J. C.Chief Executive Officer Specialist: L. P.. Explore The Exchange's employee directory with LeadIQ.

What industry does The Exchange belong to?

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The Exchange operates in the Retail industry.

What technology does The Exchange use?

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The Exchange's tech stack includes Google Ads Conversion TrackingjsDelivrSalesforceActive Directory Federation ServicesHubSpotCertonaJavaVimeo.

What is The Exchange's email format?

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The Exchange's email format typically follows the pattern of LastF@aafes.com. Find more The Exchange email formats with LeadIQ.

How much funding has The Exchange raised to date?

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As of May 2026, The Exchange has raised $200M in funding. The last funding round occurred on Apr 02, 2012 for $200M.

When was The Exchange founded?

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The Exchange was founded in 1895.

The Exchange

RetailTexas, United States5001-10000 Employees

Since 1895, the Army & Air Force Exchange Service has gone where Warfighters and their families go to provide quality, tax-free merchandise and services military communities need โ€“ regardless of location, risk or challenge. The Exchange supports Warfighters at the tip of the spear, bringing necessities and a taste of home to remote locations and war zones where traditional retailers can't operate. Wherever our troops are, the Exchange is there: Since 9/11, more than 4,900 Exchange associates have deployed to serve in conflict situations.

As the Department of War's largest retailer, the Exchange offers this tax-free shopping benefit to 33.5 million eligible active-duty military; retirees; military family members; National Guard members; Reservists; Purple Heart recipients; former prisoners of war; Veterans with service-connected disabilities; caregivers of eligible disabled Veterans designated by the Department of Veterans Affairs as primary family caregivers; non-disabled, honorably discharged Veterans (online only); authorized Public Health Service associates; authorized National Oceanic and Atmospheric Administration associates; Coast Guard members; and DoW and Coast Guard civilian employees who hold Common Access Cards (DoW and Coast Guard civilian retirees have online-only privileges).

The Exchange is a major employer of military families, with 85% of Exchange associates connected to the military. Approximately 45% of the Exchange's U.S. workforce comprises Veterans, military spouses and dependents.

The Exchange gives active-duty military spouses first consideration for open positions, and the continuity program lets military spouses transfer to an Exchange when their family has a permanent change of station. For military families, an Exchange career means benefit retention, retirement opportunities and stability.

The Exchange operates over 5,000 facilities in over 30 countries, 50 states and four U.S. territories. We go where you go!

Section iconCompany Overview

Headquarters
3911 South Walton Walker Boulevard Dallas, Texas 75236 United States
Phone number
SIC Code
5091 - Sporting and Recreational Goods and Supplies
NAICS Code
44-45 - Retail Trade
Founded
1895
Employees
5001-10000

Section iconFunding & Financials

  • $200M

    The Exchange has raised a total of $200M of funding over 3 rounds. Their latest funding round was raised on Apr 02, 2012 in the amount of $200M.

  • $1B$10B

    The Exchange's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $200M

    The Exchange has raised a total of $200M of funding over 3 rounds. Their latest funding round was raised on Apr 02, 2012 in the amount of $200M.

  • $1B$10B

    The Exchange's revenue is estimated to be in the range of $1B$10B

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