Military Reach The Fayetteville Observer has expanded to weekly publications serving Fort Bragg and Camp Lejeune, creating direct access to military communities and related businesses—an opportunity to offer targeted marketing, sponsorships, and events to advertisers seeking reach in the military market.

Cross-Platform Ads As a Gannett property powered by ThriveHive, the company can sell integrated campaigns across print, digital display, social, and programmatic channels (The Trade Desk, Taboola, Amazon Advertising) to deliver measurable ROI for local advertisers.

Local Digital Growth ThriveHive capabilities position the newsroom to upsell digital services such as SEO, PPC, social advertising, and content marketing to small and mid-sized Fayetteville-area businesses seeking stronger online visibility.

Premium Brand Award-winning print and recognized digital leadership, plus a state-of-the-art printing press, provide a premium advertising platform and opportunities for sponsored content, high-quality display ads, and co-branded campaigns.

Regional Footprint The expansion into Hope Mills, The Sandspur, and three military-focused weeklys enables regional sponsorships, bundled multi-market packages, and cross-promotions to advertisers looking to reach multiple local audiences.