The Feed
Wellness and Fitness ServicesColorado, United States51-200 Employees
The Feed is a mid-sized wellness and fitness services company based in Boulder, Colorado. It supports endurance athletes by offering a combination of nutrition, supplements, and recovery gear designed to enhance training and competition. The company also provides access to expert coaches who can chat live and develop customized fueling plans tailored to an athlete's body and performance goals. Its customer base consists of athletes preparing for long rides or endurance events who seek practical fueling strategies and product guidance. In 2026, The Feed announced a partnership with Supertri Group to deliver a personalized fueling experience for race participants.