Insights

Strategic Collaboration Stetson Company partnered with THE GREAT. in March 2026 for a limited-edition Western-inspired collaboration, signaling opportunities for co-branded capsule drops or exclusive collections with like-minded brands to expand reach and drive novelty-driven sales.

Multi-Channel Retail THE GREAT. operates across direct-to-consumer via own site and flagship store, plus distribution through 200+ premium retailers. This presents sales opportunities through wholesale partnerships, showroom pitches, and retailer-specific drops to maximize breadth of exposure.

Digital Acceleration Tech stack includes BigCommerce, Google Optimize, Asana, and Attentive, indicating readiness for targeted digital marketing, A/B testing, and lifecycle campaigns to optimize convert and increase average order value among existing and new customers.

Brand Heritage Two-decade design partnership with Emily Current + Meritt Elliott and a strong Los Angeles brand with authentic, optimistic aesthetics. Leverage storytelling-driven campaigns and influencer/creative partnerships to attract premium retailers and align with lifestyle-focused retail partners.

Growth Potential Revenue range of 25–50 million with mid-sized employee base suggests scalable wholesale and retail collaborations, plus potential for franchise-like expansions or regional pop-ups to test new markets and accelerate revenue growth.

Similar companies to The Great. / Emily + Meritt

The Great. / Emily + Meritt Tech Stack

The Great. / Emily + Meritt uses 8 technology products and services including Google Optimize, Shopify, Microsoft Outlook, and more. Explore The Great. / Emily + Meritt's tech stack below.

Google Optimize
A/B Testing
Shopify
E-commerce
Microsoft Outlook
Email
Google Fonts API
Font Scripts
Handlebars
Javascript Frameworks
Swiper
Javascript Libraries
macOS
Operating Systems & Computing Languages
Attentive
Personalization

Media & News

Stetson Company partnered with Thisisthegreat on Mar 2nd '26.
Last week in Los Angeles, Stetson and THE GREAT. introduced their limited-edition collaboration with an intimate Western-inspired dinner at Marvito.
Mar 13, 2026 | www.modernluxury.com

The Great. / Emily + Meritt's Email Address Formats

The Great. / Emily + Meritt uses at least 1 format(s):

The Great. / Emily + Meritt Email Formats	Example	Percentage
First@thisisthegreat.com	John@thisisthegreat.com	77%
First.Last@thisisthegreat.com	John.Doe@thisisthegreat.com	17%
First.MiddleLast@thisisthegreat.com	John.MichaelDoe@thisisthegreat.com	3%
FLast@thisisthegreat.com	JDoe@thisisthegreat.com	3%

Frequently Asked Questions

What is The Great. / Emily + Meritt's official website and social media links?

The Great. / Emily + Meritt's official website is thisisthegreat.com and has social profiles on LinkedIn.

How much revenue does The Great. / Emily + Meritt generate?

As of July 2026, The Great. / Emily + Meritt's annual revenue is estimated to be $25M - $50M.

What is The Great. / Emily + Meritt's NAICS code?

The Great. / Emily + Meritt's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does The Great. / Emily + Meritt have currently?

As of July 2026, The Great. / Emily + Meritt has approximately 62 employees across 1 continents, including North America. Key team members include Head Of Marketing: L. G.Unit Owner: J. B.Executive Assistant To The President: R. H.. Explore The Great. / Emily + Meritt's employee directory with LeadIQ.

What industry does The Great. / Emily + Meritt belong to?

The Great. / Emily + Meritt operates in the Retail Apparel and Fashion industry.

What technology does The Great. / Emily + Meritt use?

The Great. / Emily + Meritt's tech stack includes Google OptimizeShopifyMicrosoft OutlookGoogle Fonts APIHandlebarsSwipermacOSAttentive.

What is The Great. / Emily + Meritt's email format?

The Great. / Emily + Meritt's email format typically follows the pattern of First@thisisthegreat.com. Find more The Great. / Emily + Meritt email formats with LeadIQ.

When was The Great. / Emily + Meritt founded?

The Great. / Emily + Meritt was founded in 2014.

The Great. / Emily + Meritt

Q: How many employees does The Great. / Emily + Meritt have currently?

The Great. / Emily + Meritt has approximately 62 employees.

Q: What technology does The Great. / Emily + Meritt use?

The Great. / Emily + Meritt's tech stack includes Piwik PRO Core, Swym Wishlist Plus, AWIN, C3.js, Rise.ai.

Q: What is The Great. / Emily + Meritt's NAICS code?

The Great. / Emily + Meritt's NAICS code is 448 (Clothing and Clothing Accessories Stores).

Retail Apparel and FashionCalifornia, United States51-200 Employees

Based in Los Angeles, The Great. / Emily + Meritt is a mid-sized fashion brand formed by Emily Current and Meritt Elliott, partners for nearly two decades. Their signature women’s line, THE GREAT., has developed into a cohesive collection rooted in authenticity and an optimistic design perspective. The brand reaches customers through more than 200 retailers worldwide, online at thisisthegreat.com, and via a flagship store in West Hollywood. It operates within the retail apparel and fashion industry, serving customers who seek well-considered wardrobe options across a focused women’s range. In March 2026, the company announced a limited-edition collaboration with Stetson, introduced through a Western-inspired event in Los Angeles.