Insights

Expanding Retail Presence The Great. is sold in over 200 high-end retailers worldwide, indicating strong wholesale distribution channels and potential opportunities to expand into new markets or collaborate with additional premium retail partners.

Strong Revenue Growth With an estimated revenue between $25M and $50M, The Great. demonstrates solid sales performance with room for growth, especially by increasing direct-to-consumer efforts or introducing new product lines.

Strategic Collaborations Recent partnership with Stetson and exclusive Western-inspired collections suggest the brand’s openness to strategic alliances, which can be leveraged to co-create limited editions or enter new lifestyle categories.

Digital and Tech Engagement Utilizing advanced digital tools like React, JSON-LD, and PayPal indicates a focus on online sales and customer experience enhancement, presenting sales opportunities through improved e-commerce solutions and digital marketing campaigns.

Market Differentiation The brand’s authentic and optimistic design ethos, combined with a strong influencer and stylist network, positions it uniquely in the fashion space, enabling targeted outreach to boutique stores, boutique departments within larger retailers, and fashion-conscious consumers.

The Great. / Emily + Meritt Tech Stack

The Great. / Emily + Meritt uses 8 technology products and services including Google Optimize, BigCommerce, Google Fonts API, and more. Explore The Great. / Emily + Meritt's tech stack below.

  • Google Optimize
    A/B Testing
  • BigCommerce
    E-commerce Platforms
  • Google Fonts API
    Font Scripts
  • Asana
    Issue Trackers
  • Vue.js
    Javascript Frameworks
  • Swiper
    Javascript Libraries
  • Venmo
    Payment Processing
  • Attentive
    Personalization

The Great. / Emily + Meritt's Email Address Formats

The Great. / Emily + Meritt uses at least 1 format(s):
The Great. / Emily + Meritt Email FormatsExamplePercentage
First@thisisthegreat.comJohn@thisisthegreat.com
77%
First.Last@thisisthegreat.comJohn.Doe@thisisthegreat.com
17%
First.MiddleLast@thisisthegreat.comJohn.MichaelDoe@thisisthegreat.com
3%
FLast@thisisthegreat.comJDoe@thisisthegreat.com
3%

Frequently Asked Questions

Where is The Great. / Emily + Meritt's headquarters located?

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The Great. / Emily + Meritt's main headquarters is located at 508 South San Vicente Boulevard Los Angeles, California 90048 United States. The company has employees across 2 continents, including North AmericaEurope.

What is The Great. / Emily + Meritt's official website and social media links?

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The Great. / Emily + Meritt's official website is thisisthegreat.com and has social profiles on LinkedIn.

What is The Great. / Emily + Meritt's NAICS code?

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The Great. / Emily + Meritt's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does The Great. / Emily + Meritt have currently?

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As of June 2026, The Great. / Emily + Meritt has approximately 59 employees across 2 continents, including North AmericaEurope. Key team members include Head Of Ecommerce: A. K.Head Of Marketing: L. G.Unit Owner: J. B.. Explore The Great. / Emily + Meritt's employee directory with LeadIQ.

What industry does The Great. / Emily + Meritt belong to?

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The Great. / Emily + Meritt operates in the Retail Apparel and Fashion industry.

What technology does The Great. / Emily + Meritt use?

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The Great. / Emily + Meritt's tech stack includes Google OptimizeBigCommerceGoogle Fonts APIAsanaVue.jsSwiperVenmoAttentive.

What is The Great. / Emily + Meritt's email format?

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The Great. / Emily + Meritt's email format typically follows the pattern of First@thisisthegreat.com. Find more The Great. / Emily + Meritt email formats with LeadIQ.

When was The Great. / Emily + Meritt founded?

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The Great. / Emily + Meritt was founded in 2014.

The Great. / Emily + Meritt

Retail Apparel and FashionCalifornia, United States51-200 Employees

Los Angeles based Emily Current + Meritt Elliott have been business partners for almost two decades. Known for their authentic and optimistic approach to both design and life, their journey as entrepreneurs, brand builders, stylists and designers have led them to their most proud achievement to date - a fully realized women's collection, aptly called, THE GREAT. 

THE GREAT. is sold in over 200 of the world's finest retailers, at thisisthegreat.com and at our flagship store at 8575 Melrose Avenue in West Hollywood.

Section iconCompany Overview

Headquarters
508 South San Vicente Boulevard Los Angeles, California 90048 United States
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    The Great. / Emily + Meritt's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    The Great. / Emily + Meritt's revenue is estimated to be in the range of $25M$50M

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