Insights

Strategic Collaboration There is a recent collaboration with Stetson Company announced in March 2026, signaling openness to limited-edition partnerships. This presents a potential sales opportunity to propose additional co-branded or capsule collections with complementary outdoor, Western, or lifestyle brands to expand reach.

Premium Retail Footprint THE GREAT. is sold in over 200 retailers plus their own flagship store and direct online channel, indicating strong wholesale and DTC potential. Sales outreach could target premium department stores and boutique retailers seeking curated fashion lines with a distinct founder-led narrative.

Digital Commerce Stack Tech stack includes Shopify and BigCommerce along with marketing and payment tools (Klaviyo, Amazon Pay, Venmo). This suggests capacity for scalable e-commerce partnerships, robust direct-to-consumer campaigns, and seamless white-label or wholesale order integrations.

Mid-Market Growth Current revenue is in the mid-range for similar lifestyle brands, with a solid team size. There is room to frame value propositions around increasing wholesale penetration, seasonal capsule programs, and expansion into new regional retailers to accelerate growth.

Brand Provenance Founders have a two-decade track record and a strong brand story centered on optimism and authentic design. This narrative can be leveraged to pursue collaborations with like-minded lifestyle and home brands, as well as licensed product opportunities that align with The Great. aesthetics.

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The Great. / Emily + Meritt Tech Stack

The Great. / Emily + Meritt uses 8 technology products and services including Criteo, Dropbox, Shopify, and more. Explore The Great. / Emily + Meritt's tech stack below.

Criteo
Advertising
Dropbox
Digital Asset Management
Shopify
E-commerce
BigCommerce
E-commerce Platforms
Microsoft 365
Email
Klaviyo
Marketing Automation
Amazon Pay
Payment Processing
Venmo
Payment Processing

Media & News

Stetson Company partnered with Thisisthegreat on Mar 2nd '26.
Last week in Los Angeles, Stetson and THE GREAT. introduced their limited-edition collaboration with an intimate Western-inspired dinner at Marvito.
Mar 13, 2026 | www.modernluxury.com

The Great. / Emily + Meritt's Email Address Formats

The Great. / Emily + Meritt uses at least 4 email formats:

The Great. / Emily + Meritt Email Formats	Example	Percentage
First@thisisthegreat.com	John@thisisthegreat.com	77%
First.Last@thisisthegreat.com	John.Doe@thisisthegreat.com	17%
First.MiddleLast@thisisthegreat.com	John.MichaelDoe@thisisthegreat.com	3%
FLast@thisisthegreat.com	JDoe@thisisthegreat.com	3%

Frequently Asked Questions

What is The Great. / Emily + Meritt's official website and social media links?

The Great. / Emily + Meritt's official website is thisisthegreat.com and has social profiles on LinkedIn.

How much revenue does The Great. / Emily + Meritt generate?

As of October 2026, The Great. / Emily + Meritt's annual revenue is estimated to be $25M - $50M.

What is The Great. / Emily + Meritt's NAICS code?

The Great. / Emily + Meritt's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does The Great. / Emily + Meritt have currently?

As of October 2026, The Great. / Emily + Meritt has approximately 66 employees across 2 continents, including North America and Europe. Key team members include Head Of Marketing: L. G., Unit Owner: J. B. and Divisional Senior Vice President: A. L. Explore The Great. / Emily + Meritt's employee directory with LeadIQ.

What industry does The Great. / Emily + Meritt belong to?

The Great. / Emily + Meritt operates in the Retail Apparel and Fashion industry.

What technology does The Great. / Emily + Meritt use?

The Great. / Emily + Meritt's tech stack includes Criteo, Dropbox, Shopify, BigCommerce, Microsoft 365, Klaviyo, Amazon Pay and Venmo.

What is The Great. / Emily + Meritt's email format?

The Great. / Emily + Meritt's email format typically follows the pattern of First@thisisthegreat.com. Find more The Great. / Emily + Meritt email formats with LeadIQ.

When was The Great. / Emily + Meritt founded?

The Great. / Emily + Meritt was founded in 2014.

The Great. / Emily + Meritt

Q: How many employees does The Great. / Emily + Meritt have currently?

The Great. / Emily + Meritt has approximately 66 employees.

Q: What technology does The Great. / Emily + Meritt use?

The Great. / Emily + Meritt's tech stack includes Piwik PRO Core, Swym Wishlist Plus, AWIN, C3.js, Rise.ai.

Q: What is The Great. / Emily + Meritt's NAICS code?

The Great. / Emily + Meritt's NAICS code is 448 (Clothing and Clothing Accessories Stores).

Retail Apparel and FashionCalifornia, United States51-200 Employees

Based in Los Angeles, The Great. / Emily + Meritt is a mid-sized fashion brand formed by Emily Current and Meritt Elliott, partners for nearly two decades. Their signature women’s line, THE GREAT., has developed into a cohesive collection rooted in authenticity and an optimistic design perspective. The brand reaches customers through more than 200 retailers worldwide, online at thisisthegreat.com, and via a flagship store in West Hollywood. It operates within the retail apparel and fashion industry, serving customers who seek well-considered wardrobe options across a focused women’s range. In March 2026, the company announced a limited-edition collaboration with Stetson, introduced through a Western-inspired event in Los Angeles.