Insights

Strategic Partnerships Collaborate with THE GREAT. on limited-edition capsule drops with high-visibility events, leveraging their collaboration with Stetson to access Western-inspired fashion consumers and retailers.

Retail Footprint Tap into their distribution across 200+ retailers and flagship store to expand wholesale partnerships, provide exclusive ranges, and pilot pop-ups at key accounts to accelerate reach.

Digital Commerce Leverage their e-commerce presence at thisisthegreat.com and tech stack (Shopify, Klaviyo, BigCommerce) to offer co-branded campaigns, loyalty programs, and retargeting to improve online conversion and average order value.

Brand Elevation Position as a premium, design-forward brand with authentic founders story to attract premium retailers and lifestyle platforms seeking editorial-caliber partnerships and exclusive collaborations.

Growth Readiness With revenue in the mid millions and a tight team, propose scalable wholesale programs, vendor financing options, and turnkey marketing support to support rapid onboarding of new partners.

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The Great. / Emily + Meritt Tech Stack

The Great. / Emily + Meritt uses 8 technology products and services including Criteo, Dropbox, Shopify, and more. Explore The Great. / Emily + Meritt's tech stack below.

Criteo
Advertising
Dropbox
Digital Asset Management
Shopify
E-commerce
BigCommerce
E-commerce Platforms
Microsoft 365
Email
Klaviyo
Marketing Automation
Amazon Pay
Payment Processing
Venmo
Payment Processing

Media & News

Stetson Company partnered with Thisisthegreat on Mar 2nd '26.
Last week in Los Angeles, Stetson and THE GREAT. introduced their limited-edition collaboration with an intimate Western-inspired dinner at Marvito.
Mar 13, 2026 | www.modernluxury.com

The Great. / Emily + Meritt's Email Address Formats

The Great. / Emily + Meritt uses at least 4 email formats:

The Great. / Emily + Meritt Email Formats	Example	Percentage
First@thisisthegreat.com	John@thisisthegreat.com	77%
First.Last@thisisthegreat.com	John.Doe@thisisthegreat.com	17%
First.MiddleLast@thisisthegreat.com	John.MichaelDoe@thisisthegreat.com	3%
FLast@thisisthegreat.com	JDoe@thisisthegreat.com	3%

Frequently Asked Questions

What is The Great. / Emily + Meritt's official website and social media links?

The Great. / Emily + Meritt's official website is thisisthegreat.com and has social profiles on LinkedIn.

How much revenue does The Great. / Emily + Meritt generate?

As of August 2026, The Great. / Emily + Meritt's annual revenue is estimated to be $25M - $50M.

What is The Great. / Emily + Meritt's NAICS code?

The Great. / Emily + Meritt's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does The Great. / Emily + Meritt have currently?

As of August 2026, The Great. / Emily + Meritt has approximately 63 employees across 2 continents, including North America and Europe. Key team members include Head Of Marketing: L. G., Unit Owner: J. B. and Divisional Senior Vice President: A. L. Explore The Great. / Emily + Meritt's employee directory with LeadIQ.

What industry does The Great. / Emily + Meritt belong to?

The Great. / Emily + Meritt operates in the Retail Apparel and Fashion industry.

What technology does The Great. / Emily + Meritt use?

The Great. / Emily + Meritt's tech stack includes Criteo, Dropbox, Shopify, BigCommerce, Microsoft 365, Klaviyo, Amazon Pay and Venmo.

What is The Great. / Emily + Meritt's email format?

The Great. / Emily + Meritt's email format typically follows the pattern of First@thisisthegreat.com. Find more The Great. / Emily + Meritt email formats with LeadIQ.

When was The Great. / Emily + Meritt founded?

The Great. / Emily + Meritt was founded in 2014.

The Great. / Emily + Meritt

Q: How many employees does The Great. / Emily + Meritt have currently?

The Great. / Emily + Meritt has approximately 63 employees.

Q: What technology does The Great. / Emily + Meritt use?

The Great. / Emily + Meritt's tech stack includes Piwik PRO Core, Swym Wishlist Plus, AWIN, C3.js, Rise.ai.

Q: What is The Great. / Emily + Meritt's NAICS code?

The Great. / Emily + Meritt's NAICS code is 448 (Clothing and Clothing Accessories Stores).

Retail Apparel and FashionCalifornia, United States51-200 Employees

Based in Los Angeles, The Great. / Emily + Meritt is a mid-sized fashion brand formed by Emily Current and Meritt Elliott, partners for nearly two decades. Their signature women’s line, THE GREAT., has developed into a cohesive collection rooted in authenticity and an optimistic design perspective. The brand reaches customers through more than 200 retailers worldwide, online at thisisthegreat.com, and via a flagship store in West Hollywood. It operates within the retail apparel and fashion industry, serving customers who seek well-considered wardrobe options across a focused women’s range. In March 2026, the company announced a limited-edition collaboration with Stetson, introduced through a Western-inspired event in Los Angeles.