Boutique wholesale Target specialty retailers and boutique networks that align with Pom Pom at Home’s luxury, lived-in linen aesthetic to expand distribution beyond current channels and international markets.

Midmarket potential Leverage revenue in the 1M to 10M range by identifying mid-sized retailers and regional departments that could scale with Pom Pom at Home’s premium bedding and tabletop lines.

Digital acquisition Capitalize on current tech stack usage by optimizing paid media partnerships and retargeting with AdRoll, Criteo, and Microsoft Advertising to drive direct-to-consumer and wholesale inquiries.

Operational readiness Propose supply chain and ERP enhancements via NetSuite familiarity to support growing wholesale orders, improve lead times, and enable scalable replenishment for retailers.

Brand storytelling Position Pom Pom at Home as a premium, design-forward linen brand with a strong founder narrative to win in high-end gift and hospitality sectors, including boutique hotels and interior design partnerships.