Boutique wholesale Target mid-market retailers and specialty stores in the US and internationally that align with a luxury yet lived-in linen aesthetic, emphasizing Pom Pom at Home as a premium wholesale linen supplier with a niche design-forward proposition.

Digital visibility Leverage the existing tech stack and e-commerce footprint to offer B2B portals, wholesale pricing tiers, and digital marketing campaigns aimed at retailers using AdRoll and Facebook Pixel to identify and convert prospects visiting competitor or related product sites.

Expansion readiness Position as a scalable supplier for showroom programs and national retailers similar to larger players, highlighting operational agility from NetSuite-based systems and a lean team to support onboarding and drop-ship or bulk orders.

Product program Develop exclusive capsule lines or co-branded collections with retailers, leveraging Belgian linen heritage and a ‘lived in’ aesthetic to create unique selling propositions and limited editions that encourage retailer differentiation.

Financial leverage Highlight revenue scale opportunities by targeting retailers with multi-store footprints and high average order values; propose flexible terms or consignment partnerships to de-risk retailer adoption and accelerate assortment expansion.