Growth in Luxury Housing The development of high-end communities like Aria with 57 townhomes indicates an opportunity to target affluent buyers seeking premium living environments. Expanding luxury offerings and marketing to wealthier demographics could drive sales.

Expanding Multi-Family Portfolio Recent projects such as the 189-unit Twelve Bridges apartment complex suggest a growing focus on multi-family rentals. This trend presents opportunities to offer related services, such as property management or leasing solutions tailored to large residential developments.

Sustainable and Community-Focused The company's dedication to creating environmentally and socially responsible developments opens avenues to promote eco-friendly building materials, green technologies, and community engagement programs that appeal to conscious buyers and tenants.

Digital Engagement Potential Use of advanced technology stack including Salesforce and data visualization tools indicates an ability to implement sophisticated CRM and marketing automation strategies. These tools can help personalize outreach and improve lead conversion efforts.

Strategic Partnerships Collaborations with development firms like IHP Capital Partners and Cole Partners highlight opportunities to expand partnership networks, co-develop new projects, and leverage shared resources for greater market penetration and joint sales initiatives.