Expansion Velocity The Gym Group is aggressively expanding with plans to open 14-16 new gyms in 2025 and around 50 sites over the next three years, presenting scalable cross-sell and partner opportunities for vendors, equipment suppliers, and local service providers.

Financial Momentum With like-for-like revenue growth and total revenue up significantly in H1 2026, plus a revenue milestone around £133.1m, there is evidence of ongoing demand and capacity for additional investments in member experience and facility upgrades.

Affordability Advantage Low price point starting at £14.99 per month and the position as the highest rated nationwide low-cost gym offer a compelling narrative for partnerships that enhance value, such as cost-effective equipment refresh programs or member-friendly tech solutions.

Tech-Driven Usage of modern tech stack and partnerships, including Bright.Blue’s connected retail platform across hundreds of gyms, indicates openness to digital engagement, analytics, and operational efficiency solutions for member apps, CRM, and in-gym experiences.

People and Brand Strong employer branding as a Sunday Times Best Places to Work 2024 and a mission-driven culture suggest opportunities for B2B collaborations in workplace wellness programs, corporate memberships, and external training or L&D partnerships.