Expansion Opportunity Virgin Active is actively expanding in Europe, with a new London location opening in July 2026. This presents a chance to offer introductory corporate wellness programs, membership partnerships, and digital platform integrations for the new club and its adjacent markets.

Corporate Wellness With partnerships like Eduvos Midrand Campus and a strong emphasis on innovative, personalized gym experiences, there is a pathway to propose scalable employee well-being packages, on-site fitness partnerships, and hybrid training solutions for larger employers and education institutions.

Tech & Data Enablement Virgin Active already leverages a mix of tech partners (CoursePro, Eleiko, LiveChat, Cloudflare, etc.). There is a sales opening for offering learning management, loyalty platforms, member analytics, and branded digital experiences to deepen member engagement and optimize club operations.

Leadership & Team Recent leadership changes and strategic partnerships (e.g., new CCO departure, training academies with STA) signal opportunities to position customer-centric programs, renewal deals, and enterprise-grade training solutions for staff development and standardization across clubs.

Brand & Community Virgin Active’s unique multi-club, premium wellness positioning—along with social wellness initiatives—creates demand for bundled health services, corporate sponsorships, and community-focused campaigns that can be monetized through B2B collaborations and affinity partnerships.