The Hayes Initiative
Public Relations and Communications ServicesNew York, United States2-10 Employees
The Hayes Initiative is a small, full-service public relations firm based in New York, delivering strategic counsel and support across communications, media outreach, crisis management, government and community relations, and event planning. Clients engage THI to advance major initiatives, cut through a crowded media landscape, and navigate political and governmental considerations with careful judgment. The firm emphasizes discretion when handling high-pressure, politically sensitive, and confidential issues. THI draws on experience across public, private, and nonprofit sectors, advising leaders at the highest levels, including presidential candidates, cabinet members, governors, and other elected officials, as well as executives, law enforcement officials, and health and legal professionals. Their work includes managing media relations during crises such as Bridgegate, airport security incidents, and natural disasters including Superstorm Sandy and hurricane relief in the U.S. Virgin Islands. They facilitate events around the world, from large conferences and galas to bilateral meetings with heads of state and executives, and have a track record of securing interviews with major national outlets. THI was recognized with an honorable mention in the 2021 PRWeek Awards.
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