Expansion into Mexico Heineken NV has recently made significant investments in building a new beer production facility and a brewery in Kanasín, Yucatán, Mexico, totaling $2.75 billion. This expansion presents a sales opportunity for suppliers of brewing equipment, raw materials, and logistics services in the region.

Technology Adoption Heineken utilizes a tech stack including Hotjar, Drupal, Google Tag Manager, and more. Technology vendors offering complementary solutions or looking to enhance Heineken's digital marketing strategies through advanced analytics and customer engagement tools have the potential for partnership opportunities.

Employee Growth Initiatives Heineken NV recently increased headcount by 1000 and invested in upgrading and reopening pubs in the UK, creating nearly 1,000 new jobs. This growth initiative opens up sales avenues for HR services, training providers, and suppliers catering to the hospitality sector.

Sustainability Partnerships By partnering with the Ellen MacArthur Foundation, Heineken aims to drive global packaging reuse efforts. Companies specializing in sustainable packaging solutions, recycling technologies, or circular economy initiatives can explore collaboration opportunities with Heineken to support their sustainability goals.

Market Presence in Brazil With the launch of the Hei app in Brazil to enhance user experience and drive foot traffic to bars and restaurants, Heineken expands its market presence. Local technology providers, venue owners, and marketing agencies can leverage this opportunity to collaborate with Heineken and enhance their digital footprint in Brazil.