Local award leverage Leverage the recent 2023 Community Achievement Award to position as a trusted local partner for zoning, community development, and neighborhood initiatives, and offer targeted advertising and sponsored content opportunities to raise local visibility.

Community outreach There is demonstrated interest in equity-focused outreach through Common Energy collaboration. Propose advertising packages and content programs that promote energy programs, public safety, and citizen engagement to reach low- to moderate-income residents.

Small publisher advantage With a small employee base and a focused local audience, offer scaled digital marketing services, sponsored stories, and niche newsletter sponsorships to boost ROI for advertisers seeking highly local reach.

Digital stack fit The tech stack includes tracking and analytics tools (TrackJS, Snowplow, RSS) and standard web security. Present data-driven ad solutions, audience targeting, and measurable campaign reporting aligned with existing analytics capabilities.

Revenue growth Revenue range suggests growth potential. Propose bundled media solutions (print, digital, events, and sponsored content) with pilot programs for new advertisers to accelerate revenue while demonstrating value quickly.