Market Leadership WSB-TV is Atlanta’s number one local television station and a leading ABC affiliate within Cox Media Group, presenting a strong platform for advertising, branded content, and cross-channel campaigns across TV, web, and streaming.

Diversified Digital The business operates multiple digital assets including wsbtv.com, news, weather and traffic apps, and WSB Now streaming, offering opportunities for digital advertising packages, programmatic campaigns, and cross-device retargeting.

Tech Stack Advantage Utilizes a broad tech stack (Google Ads, Adobe Experience Cloud, New Relic, Qualtrics, Snowplow) that supports advanced analytics, personalized experiences, and measurement—facilitating data-driven sponsorships, audience insights, and ROI-focused campaigns.

Strategic Partnerships Historical community engagement and partnerships (Caring For Others, charitable initiatives) indicate openness to cause marketing, local sponsorships, and co-branded campaigns that align with regional audiences and drive community impact.

Stability and Reach Strong local presence with a history of awards and long-tenured leadership, suggesting reliable relationships, sponsorship continuity, and opportunities for scalable multi-year media buys across TV and digital platforms.