Insights

Expanding Retail Footprint With over 80 stores across India, The House of Rare is actively growing its retail presence, presenting opportunities to offer regional merchandising, localized marketing solutions, and supply chain support to enhance their expanding network.

Digital Engagement Growth Leveraging a tech stack that includes Adobe Creative Suite, Contentsquare, and Mailgun indicates a focus on digital marketing and customer experience. Sales opportunities exist in providing advanced analytics, personalized marketing tools, and e-commerce platform enhancements.

Product Diversification Recent launches like footwear with Rare'Z, kidswear, and premium leather accessories suggest an ongoing diversification strategy, opening avenues for suppliers and partners in footwear, accessories, and children's apparel segments.

Strategic Partnerships Collaborations with platforms like Zepto for rapid delivery and partnerships with accessories platforms indicate a focus on enhancing convenience and product variety, revealing opportunities for logistics solutions, supply chain tech, and customer loyalty programs.

Market Penetration and Innovation The launch of cultural and marketing campaigns such as RareFore and Walk 6.0 underlines a commitment to innovative branding and targeted market engagement, offering prospects for creative agencies, event marketing, and digital content partners.

The House of Rare Tech Stack

The House of Rare uses 8 technology products and services including Taboola, Microsoft Clarity, Contentsquare, and more. Explore The House of Rare's tech stack below.

Taboola

Advertising

Microsoft Clarity

Analytics

Contentsquare

Analytics

Duda

Content Management System

Mailgun

Font Awesome

Font Scripts

Kiwi Sizing

Personalization

Adobe Creative Suite

Visualisation Software

The House of Rare Email Formats	Example	Percentage
First@rarerabbit.in	John@rarerabbit.in	100%

The House of Rare Email Formats

Example

Percentage

First@rarerabbit.in

John@rarerabbit.in

100%

Frequently Asked Questions

Where is The House of Rare's headquarters located?

The House of Rare's main headquarters is located at 27 Hosur Main Road Behind Golden Square Hill Singasandra, Karnataka 560068 India. The company has employees across 3 continents, including AsiaEuropeNorth America.

What is The House of Rare's official website and social media links?

The House of Rare's official website is thehouseofrare.com and has social profiles on LinkedIn.

What is The House of Rare's NAICS code?

The House of Rare's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does The House of Rare have currently?

As of May 2026, The House of Rare has approximately 347 employees across 3 continents, including AsiaEuropeNorth America. Key team members include Chief Business Officer: P. V.Chief Marketing Officer: N. P.Chief Business Officer: L. S.. Explore The House of Rare's employee directory with LeadIQ.

What industry does The House of Rare belong to?

The House of Rare operates in the Retail Apparel and Fashion industry.

What technology does The House of Rare use?

The House of Rare's tech stack includes TaboolaMicrosoft ClarityContentsquareDudaMailgunFont AwesomeKiwi SizingAdobe Creative Suite.

What is The House of Rare's email format?

The House of Rare's email format typically follows the pattern of First@rarerabbit.in. Find more The House of Rare email formats with LeadIQ.

When was The House of Rare founded?

The House of Rare was founded in 2014.

The House of Rare

Q: What is The House of Rare's official website and social media links?

The House of Rare's official website is thehouseofrare.com. The House of Rare has social profiles on LinkedIn.

Q: How many employees does The House of Rare have currently?

The House of Rare has approximately 347 employees.

Q: What technology does The House of Rare use?

The House of Rare's tech stack includes Google Analytics, Microsoft Clarity, Netcore Cloud, Unpkg, X-XSS-Protection.

Q: What is The House of Rare's NAICS code?

The House of Rare's NAICS code is 448 (Clothing and Clothing Accessories Stores).

Retail Apparel and FashionKarnataka, India201-500 Employees

The House of Rare is a Fashion Power House. We design, manufacture and retail men's and women’s apparel under the Brand Names: Rare Rabbit and Rareism. We thrive on creating exuberant, thoughtful, and a variety of product offerings in the Indian Retail Fashion Space. 

With a workforce of around 1000 direct employees, 1 production plant , 80+ stores and counting pan India, we invent fashion solutions for those who are raring to move ahead of the curve. Our clothes are an extension of you and we strive to celebrate the uniqueness of every wearer. This is our ultimate ambition.
The team at The House of Rare have shared the same spirit of passion, handwork and creativity, reaffirming their calibre every day. With us, every step of your career is an adventure, filled with challenges, ambition, desire and excitement. 
Our journey has been Rare and Unique. Today, the House of Rare invites you to explore your own.

Insights

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The House of Rare Tech Stack

Media & News

Thehouseofrare partnered with Myescplan on May 22nd '26.

Thehouseofrare launched RareFore on Jul 1st '25.

Thehouseofrare launched Rare Ones on Jul 1st '24.

Thehouseofrare launches Walk 6.0.

Thehouseofrare hired Nishant Poddar as Chief Marketing Officer on Jan 1st '26.

Thehouseofrare partners with Zepto.

Thehouseofrare launches Premium Leather Slip-Ons.

The House of Rare's Email Address Formats