Insights

Expanding Retail Presence The House of Rare is rapidly expanding its retail footprint across India with over 80 stores and plans for new locations like Mumbai and Bengaluru, creating multiple opportunities for B2B partnerships, store-in-store collaborations, and wholesale supply channels.

Product Diversification Recent launches such as premium leather slip-ons and strategic partnerships like with Zepto for 10-minute delivery demonstrate a focus on diversifying product lines and enhancing customer reach, presenting opportunities for supply chain collaborations and specialty product co-marketing.

Digital Engagement The company utilizes advanced tech tools such as Google Ads Conversion Tracking and Snap Pixel, indicating an active digital marketing approach that can be expanded with targeted advertising solutions, influencer collaborations, and data-driven consumer insights.

Brand Growth Strategy Recent leadership hiring, including a new Chief Marketing Officer, along with a significant funding round of over $5.7M, signals a focus on strengthening brand positioning and marketing capabilities, offering avenues for innovative branding services and promotional partnerships.

Market Opportunities With a revenue range of $1 million to $10 million and a focus on premium fashion, there is a clear opportunity to target high-growth segments such as luxury accessories, footwear, and bespoke apparel, fostering exclusive collaborations and premium product distribution channels.

The House of Rare Tech Stack

The House of Rare uses 8 technology products and services including Snap Pixel, Admitad, Google Ads Conversion Tracking, and more. Explore The House of Rare's tech stack below.

Snap Pixel

Advertising

Admitad

Affiliate Advertising Networks

Google Ads Conversion Tracking

Analytics

RSS

Content Management System

JSON-LD

Javascript Frameworks

Polyfill

Javascript Libraries

Kiwi Sizing

Personalization

HTTP/3

Web & Portal Technology

The House of Rare Email Formats	Example	Percentage
First@rarerabbit.in	John@rarerabbit.in	100%

The House of Rare Email Formats

Example

Percentage

First@rarerabbit.in

John@rarerabbit.in

100%

Frequently Asked Questions

Where is The House of Rare's headquarters located?

The House of Rare's main headquarters is located at 27 Hosur Main Road Behind Golden Square Hill Singasandra, Karnataka 560068 India. The company has employees across 3 continents, including AsiaEuropeNorth America.

What is The House of Rare's official website and social media links?

The House of Rare's official website is thehouseofrare.com and has social profiles on LinkedIn.

What is The House of Rare's NAICS code?

The House of Rare's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does The House of Rare have currently?

As of April 2026, The House of Rare has approximately 348 employees across 3 continents, including AsiaEuropeNorth America. Key team members include Chief Business Officer: P. V.Chief Marketing Officer: N. P.Chief Business Officer: L. S.. Explore The House of Rare's employee directory with LeadIQ.

What industry does The House of Rare belong to?

The House of Rare operates in the Retail Apparel and Fashion industry.

What technology does The House of Rare use?

The House of Rare's tech stack includes Snap PixelAdmitadGoogle Ads Conversion TrackingRSSJSON-LDPolyfillKiwi SizingHTTP/3.

What is The House of Rare's email format?

The House of Rare's email format typically follows the pattern of First@rarerabbit.in. Find more The House of Rare email formats with LeadIQ.

When was The House of Rare founded?

The House of Rare was founded in 2014.

The House of Rare

Q: What is The House of Rare's official website and social media links?

The House of Rare's official website is thehouseofrare.com. The House of Rare has social profiles on LinkedIn.

Q: How many employees does The House of Rare have currently?

The House of Rare has approximately 348 employees.

Q: What technology does The House of Rare use?

The House of Rare's tech stack includes Duda, Snap Pixel, Facebook Pixel, UPS, Polyfill.

Q: What is The House of Rare's NAICS code?

The House of Rare's NAICS code is 448 (Clothing and Clothing Accessories Stores).

Retail Apparel and FashionKarnataka, India201-500 Employees

The House of Rare is a Fashion Power House. We design, manufacture and retail men's and women’s apparel under the Brand Names: Rare Rabbit and Rareism. We thrive on creating exuberant, thoughtful, and a variety of product offerings in the Indian Retail Fashion Space. 

With a workforce of around 1000 direct employees, 1 production plant , 80+ stores and counting pan India, we invent fashion solutions for those who are raring to move ahead of the curve. Our clothes are an extension of you and we strive to celebrate the uniqueness of every wearer. This is our ultimate ambition.
The team at The House of Rare have shared the same spirit of passion, handwork and creativity, reaffirming their calibre every day. With us, every step of your career is an adventure, filled with challenges, ambition, desire and excitement. 
Our journey has been Rare and Unique. Today, the House of Rare invites you to explore your own.

Insights

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The House of Rare Tech Stack

Media & News

Thehouseofrare launched Rare Ones on Jul 1st '24.

Thehouseofrare launched RareFore on Jul 1st '25.

Thehouseofrare launches Walk 6.0.

Thehouseofrare hired Nishant Poddar as Chief Marketing Officer on Jan 1st '26.

Thehouseofrare partners with Zepto.

Thehouseofrare launches Premium Leather Slip-Ons.

Thehouseofrare opened new location in Mumbai, India, Southern Asia, Asia on May 5th '25.

The House of Rare's Email Address Formats