Experienced HSA Leader The HSA Authority is an early and highly experienced Health Savings Account administrator, with a track record dating back to 2004 and serving 50 states, over 1,100 employer groups, and more than 95,000 account holders. This pedigree can reassure potential clients seeking reliability, compliance, and mature processes.

Employer Scale Access As a product of Old National Bank and a trusted HSA trustee for Indiana state employees, The HSA Authority demonstrates governmental and large-employer credibility, suggesting opportunities to target mid to large employers seeking turnkey HSA solutions and education-based programs.

Turnkey HSA Solutions Position the company as a turnkey provider emphasizing education-based service, employee participation, and customer satisfaction, which appeals to SMBs and mid-market firms looking to simplify benefits administration and improve HSA adoption.

Technology & Analytics Leverage the existing tech stack including Upfluence, Fullstory, Quantcast Measure, and Google Tag Manager to propose data-driven marketing, user experience optimization, and measurable ROI for client onboarding, engagement, and ongoing HSA utilization.

Growth & Partnerships With limited current revenue but extensive market reach and a nationwide client base, there is an opportunity to scale through strategic partnerships, cross-sell with related benefits products, and targeted outreach to similar employers in the competitive HSA space.