Acquisition Opportunities WageWorks has a history of acquiring companies to expand its service offerings. Recent acquisitions like Ceridian Corporation in 2013 demonstrate a strategic approach to growth through acquiring established players in the industry. Identifying companies that could complement or enhance WageWorks' existing services may present lucrative acquisition opportunities for sales development.

Investment Interest Noteworthy investments from financial institutions like National Bank of Canada and Citigroup indicate external interest in WageWorks' potential for growth. Leveraging these investments as a point of credibility and confidence in WageWorks' future prospects could open doors for sales partnerships with investors or other financial organizations seeking to align with a promising player in the market.

Employee Expansion With plans to relocate 500 employees and create 500 new jobs, WageWorks showcases a significant increase in headcount. This expansion presents an opportunity for sales development to target HR solutions providers, office equipment suppliers, and employee engagement services looking to tap into a growing and dynamic workforce ecosystem.

Market Share Growth Britta's role as the former CMO at WageWorks, where she drove brand presence, market share, and revenue growth, suggests a focus on market share expansion. Leveraging past successes and strategies implemented by key personnel like Britta could guide sales development initiatives towards capturing a larger share of the market by emphasizing brand visibility and market penetration strategies.

Revenue Diversification WageWorks' dedication to administering a variety of Consumer-Directed Benefits reflects a commitment to diversifying revenue streams. Sales development efforts can capitalize on this broad service portfolio by targeting clients in need of comprehensive benefit administration solutions. Positioning WageWorks as a one-stop-shop for diverse benefit needs can drive sales growth and client acquisition.