Niche evaluation The Improve Group specializes in rigorous studies and evaluation across health, social justice, humanitarian aid, education, housing, and economic development, indicating strong cross-sector needs for evidence-based decision making that sales teams can target with tailored evaluation services.

Multi-site capability With experience managing complex, multi-site and multi-country projects, there is a clear opportunity to upsell or expand consulting and evaluation services to organizations undergoing large-scale programs or global initiatives seeking consistent, scalable measurement.

Public participation focus Recent news highlights recognition for developing toolkit plans to measure government public participation and community engagement effectiveness, suggesting government and civil society contractors may be receptive to procurement of evaluation and capacity-building services.

Strategic partnerships History of collaborations with notable entities like Pillsbury and donor-focused surveys signals openness to partner-driven engagements, which can be leveraged to access new client pipelines through alliance-led opportunities.

SMB to small-firm positioning With 11-50 employees and revenue in the lower-to-mid millions, The Improve Group operates like a nimble, specialized firm suitable for mid-market organizations seeking cost-effective, high-impact evaluation and planning services rather than large-scale, vendor-dominated contracts.